Digital Media Manager Job at NYC Campaign Finance Board in New York

Job Title & Employer Digital Media Manager role at NYC Campaign Finance Board

Base pay $80,000.00 / yr - $90,000.00 / yr

About the Campaign Finance Board The New York City Campaign Finance Board manages New York Citys small donor democracy program and educates and engages voters via NYC Votes. The CFB aims to make New York Citys local democracy more open, transparent, and equitable and works with a mission-driven team focused on continuous improvement.

About the Department The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials engaging five million New Yorkers in thirteen languages through NYC Votes.

Job Description The Public Affairs department seeks a Digital Media Manager to lead the strategy, planning, and execution of digital content across the agencys social and digital platforms. The Digital Media Manager will develop social content calendars, manage influencer campaigns, collaborate with internal teams and external vendors to deliver high-quality creative across formats, and analyze performance metrics to optimize campaigns and provide actionable insights to stakeholders. Reporting to the Content Strategist, this role will supervise a Social Media Manager. The role focuses on creating accessible, engaging digital content to empower New Yorkers to participate in the democratic process.

Responsibilities Lead strategy, planning, and execution of digital and social content for NYC Votes and CFB platforms, translating agency goals into social media and digital campaigns.

Develop and maintain master and specialized social media calendars aligned with election cycles and strategic priorities.

Manage influencer campaigns and partnerships, tracking performance metrics and ensuring alignment with messaging strategies and agency objectives.

Supervise content creation across formats (video, graphics, copy), providing creative direction to internal teams and external vendors while ensuring brand voice and accessibility standards.

Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.

Maintain rapid-response workflows to publish timely, relevant content during high-intensity periods, ensuring accurate and accessible information for all audiences.

Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice-impacted voters.

Ensure all content meets accessibility, inclusivity, and language access standards.

Knowledge, Skills, Abilities & Other Behaviors (KSAOs) Knowledge

Digital Media Strategy : Understanding platform-specific best practices for Instagram, X, Facebook, LinkedIn, YouTube, Reddit, and other channels.

Social Media Analytics & KPIs : Knowledge of engagement metrics and methods to evaluate content effectiveness.

Content Planning & Editorial Practices : Knowledge of calendars and planning around elections and organizational goals.

Audience Segmentation & Outreach : Ability to identify, segment, and grow digital audiences across diverse communities.

Influencer & Partnership Management : Knowledge of identifying and overseeing influencer campaigns.

Accessibility & Compliance Standards : Knowledge of WCAG, plain language, multilingual communication, and nonpartisan messaging.

Abilities

Analytical Thinking

Prioritization & Time Management

Audience-Centric Approach

Problem Solving

Leadership & Supervision

Communication

Skills

Editorial Writing

Digital Content Planning

Performance Analysis

Project & Workflow Management

Content Development & Voice

Collaboration & Cross-Functional Coordination

Influencer Program Management

Rapid Response

Data Analysis & Reporting

Preferred Qualifications

Bachelors degree in communications, journalism, marketing, public policy, or related field; advanced degree or equivalent experience a plus

24 years of experience in social media management or digital content strategy

Experience developing content for diverse and multilingual audiences with accessibility and language access practices

Familiarity with NYC government, civic engagement, or voter education is desirable

Excellent communication and project management skills

Proficiency in Spanish, Bangla, Chinese, or Korean is a plus

How to apply All applicants must apply through NYC Government Jobs. Please search for the job ID, submit a resume and cover letter, and note that only applicants under consideration will be contacted.

Additional Information The City of New York offers comprehensive benefits, a hybrid work schedule, career development opportunities, and equal opportunity employment. Reasonable accommodations are available upon request.

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