Talent.com
Lead Product Marketing

Lead Product Marketing

AT&TDallas, TX, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Lead Product Marketing Manager

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

We're looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of business connectivity. As a Lead Product Marketing Manager, you will lead our account-based marketing campaign as well as the full 360 marketing execution for the Enterprise connectivity solutions.

You'll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership, with plenty of room to drive impact and grow as a marketing leader.

The ideal candidate will possess an in-depth understanding of current and emerging best practices in advertising automation and account-based marketing to help drive consideration and progress customers through the buying cycle. This candidate must also demonstrate a strong knowledge of how Enterprises, ensuring marketing strategies resonate with decision-makers throughout the technology buying journey.

Key Responsibilities :

  • Lead full 360 marketing execution and be our team's expert for account-based marketing and Enterprise connectivity
  • Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
  • Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channels
  • Partner closely with the Enterprise product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmap
  • Build Go-to-Market (GTM) plans that deliver resultsensuring messaging, timing, and execution are aligned for maximum impact
  • Manage account-based marketing program
  • Leverage data-driven insights and customer research to inform positioning and optimize campaigns
  • Champion the customerensuring every initiative puts the customer experience and value first
  • Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
  • Monitor performance, analyze results, and continuously iterate for improvement
  • Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space

Qualifications :

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in product marketing, preferably in the cybersecurity sector, technology, and / or telecommunications.
  • Strong understanding of cybersecurity and internet connectivity solutions.
  • Excellent writing, editing, and presentation skills.
  • Proven ability to develop and execute marketing strategies.
  • Experience managing account-based marketing campaigns.
  • Experience with market research and competitive analysis.
  • Strong project management and organizational skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Familiarity with digital marketing tools and CRM systems.
  • Knowledge of AT&T products and services is a plus.
  • Experience with Adobe WorkFront is a plus.

    • About the Marketing & Growth Organization :

    The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

    Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

    Joining our team comes with amazing perks and benefits :

  • Medical / Dental / Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs : critical illness / accident hospital indemnity / group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • AT&T internet (and fiber where available) and AT&T phone

    • If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

    serp_jobs.job_alerts.create_a_job

    Product Marketing Lead • Dallas, TX, US