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Commerce Manager

Commerce Manager

Bethel MusicNashville, TN, US
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The Commerce Manager is responsible for leading Bethel Music’s global commerce operations including the creation, development, and execution of Bethel Music merchandise, overseeing products designed for both sale and promotional-based initiatives. This role will also own the revenue, margin, inventory health, and customer experience for all commerce channels while ensuring compliant, scalable and brand consistent execution. This position requires a strategic, creative, and operationally strong individual who can collaborate across creative, production, fulfillment, and marketing teams to deliver merchandise experiences that amplify the Bethel Music brand.

Responsibilities

Merchandise Development and Product Management

  • Oversee the design, development, and release of new merchandise in collaboration with the Creative Director.
  • Manage all merchandise initiatives for both retail sales and promotional-based programs.
  • Coordinate with production and fulfillment partners for product manufacturing, printing, and packaging.
  • Ensure product quality standards and brand consistency across all merchandise categories.

Sales, Distribution and Planning

  • Build and manage annual and quarterly commerce sales and gross margin plans.
  • Deliver quarterly forecasts and performance reports in partnership with Finance.
  • Oversee all sales channels, including Shopify, Amazon, and integrated social media platforms (Instagram, Facebook, TikTok).
  • Manage relationships with distribution partners for physical music product forecasting and distribution.
  • Develop and execute seasonal marketing plans and product release schedules in alignment with brand initiatives and campaigns.
  • Maintain accurate, detailed records of apparel and media sales for e-commerce, tours, and events.
  • Create strategies to increase merchandise sales, improve product margins, and drive customer engagement.
  • Ensure compliance with sales tax, PCI payment standards, and product safety regulations in partnership with Finance.
  • Events, Tours and Pop-Up Experiences

  • Provide vision and direction for merchandise selections for tours and conferences, ensuring alignment with event themes, audience preferences, and overall brand strategy.
  • Lead the strategic planning for seasonal pop-up shops and event-based retail experiences that support key brand initiatives.
  • Guide the creative vision for visual merchandising and on-site retail experiences, overseeing layout, signage, and display to ensure a cohesive and engaging brand presentation.
  • Partner with the Road Merch Representative on events and tours for POS standards, nightly settlements, count in / out, venue tax handling, and post-show reconciliation.
  • Analytics and Reporting

    Produce and maintain regular reports / dashboards for :

  • Revenue by channel
  • Inventory turns and sell-through rates
  • Event and tour sales
  • Gross margin and profitability targets
  • Requirements

  • Strategic Thinking : Ability to align merchandise initiatives with brand and business goals.
  • Creative Vision : Passion for product design and visual merchandising that enhances brand identity.
  • Operational Excellence : Skilled in processes, timelines, and logistics for product delivery and sales optimization.
  • Collaboration : Effective communicator with cross-functional teams, external partners, and vendors.
  • Adaptability : Comfortable working in a fast-paced, evolving environment with shifting priorities.
  • Qualifications

  • 3+ years of experience in merchandise development, retail operations, or product management (music, entertainment, or lifestyle brand experience preferred).
  • Strong understanding of product lifecycle—from concept to design, production, distribution, and sales.
  • Proficiency with Shopify, Amazon Seller Central, and integrated social media shopping tools.
  • Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
  • Creative eye for design, branding, and customer experience.
  • Benefits

  • Unlimited Paid Time Off (PTO) – Take the time you need to rest, recharge, and care for personal matters.
  • Unlimited Paid Sick Leave – Provided to support your health and recovery when you’re ill or caring for an immediate family member.
  • Generous Paid Holiday Schedule – Additional time off in recognition of major holidays.
  • Paid Parental Leave – 8 weeks of fully paid leave to bond with your new child.
  • Health Insurance – Choose from three medical plan options. Bethel Music covers 70% of the employee premium and 60% of dependent premiums.
  • Dental & Vision Insurance – Comprehensive plans available to help you and your family maintain overall health.
  • Life & Accident Insurance – Group Life and AD&D coverage up to $30,000, fully paid by Bethel Music.
  • Voluntary Term Life Insurance – Additional coverage available for you and your dependents.
  • Voluntary Short-Term Disability (STD) – Income protection if you’re unable to work due to a qualified injury or illness.
  • Teladoc with HealthiestYou – 24 / 7 virtual healthcare access including general medical, behavioral health, and other specialty services for you and your family.
  • 401(k) Retirement Plan - An optional retirement savings plan with employer matching contributions to support your long-term financial goals.
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    Manager Commerce • Nashville, TN, US

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