Product Marketing Manager - Diagnostics

Product Marketing Manager Diagnostics

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Our Company : A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That's what makes us Roche. Roche Diagnostics is a division of Roche. We develop and integrate diagnostic solutions that address the challenges of today and anticipate the needs of tomorrow. In more than 100 countries, we offer the industry's most comprehensive in vitro diagnostics solutions, covering molecular diagnostics, clinical chemistry and immunoassays, tissue diagnostics, point of care testing, patient self-testing, next-generation sequencing, and laboratory automation and IT, and decision support solutions.

CustomBiotech, a division of Roche, is a leader in the general and molecular diagnostic reagent market. We empower scientists and clinicians developing diagnostic assays for commercial labs and diagnostic manufacturers. Our reagents including enzymes, proteins, antibodies, and cofactors, are critical for shaping innovative diagnostic solutions and improving patient outcomes. We are seeking a driven and strategic Product Marketing Manager to accelerate business growth in the U.S. market.

The Opportunity

The Product Marketing Manager will own the strategy and execution for our general and molecular diagnostic reagents portfolio in the U.S. market. This role requires commercial acumen, technical expertise, and cross-functional to drive business growth, via generating market demand by marketing activities, empowering the sales team with training and support, and collaborating with the global product team for the diagnostic product portfolio management.

Job Facts

• Lead U.S. market growth and product management, including forecasting, pricing, back-order management, and launch planning.
• Build deep product expertise and partner with sales and logistics teams to ensure product sales support and supply availability.
• Participate in the market research to identify market gaps, evaluate competitor offerings, and capture customer needs and preferences.
• Collaborate with internal teams and external partners to develop comprehensive marketing plans that incorporate regulatory requirements and market penetration strategies.
• Design and execute marketing strategies, participate in trade shows, and represent the company at customer meetings.
• Track product sales, revenue performance, and campaign ROI to evaluate and optimize marketing and sales strategies.
• Develop and implement a lead management system encompassing lead generation, nurturing, and transfer to sales.
• Work with marketing managers to analyze campaign effectiveness and recommend improvements.
• Provide insights on business challenges, customer trends, and opportunities to senior management.

Who You Are

Preferred Qualifications :

Location : This position is based onsite in our Indianapolis campus (3x per week minimum in office). No relocation benefits are provided for this role.

The expected salary range for this position based on the primary location of Indiana is $97,800 - $181,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.