Marketing Director - Southeast BC

The Marketing Director for the Southeast Business Center will be responsible for creating the strategic vision for marketing within the region and managing the seamless execution of all marketing activities. This includes media and communications strategies, exclusive customer events, and lead generation.

The main responsibilities of the role include :

Responsible for leading and overseeing all marketing activity within the West Region

Developing media strategy guidelines to fully exploit latest digital marketing opportunities

Developing communication strategy to ensure relevant and effective messaging for key markets

Develop and implement regional incentive strategy to deliver incremental sales

Identifying new opportunities, and driving continuous improvement, based data analysis of market trends

Lead the team to continuously adapt and adjust the strategic vision as needed

Closely align with the Sales Operations to understand the future strategy and drive current sales and customer experience objectives

Basic Qualifications :

Bachelor's Degree

Live or be willing to relocate to : Orlando, Florida

Minimum of 7 years of experience, preferably in marketing, sales, or related commercial roles

Proven experience in managing a team that performs various marketing functions

Proven track record of partnering with a sales organization to improve sales and market share

Preferred Qualifications :

Bachelor's degree in Marketing, Communications, Business or related field

Experience working within a cross-functional environment is desired

Entrepreneurial mindset

Ability to develop and pivot strategy with high agility

Collaboration is critical

Demonstrate both long-term strategic thinking and short-term project management skills

Actively anticipate and proactively manage issues and provide solid recommendations to upper leadership

Confident communication skills and ability to articulate problem solving solutions

Well versed in digital advertising tactics and metrics

Strong ability to interpret data and provide actionable insights

Ability to work independently with minimal direction and comfortably interface with upper management across all areas of the organization both within and outside the brand

High level of leadership, dealing with ambiguity, organizational agility and managing vision and purpose are required

Capability to organize processes and coordinate between all the parties involved

Great active listening skills

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