Marketing Specialist

Job Description

Job Description

Role : Are you ready to be the powerhouse behind the scenes, managing campaigns that leave a lasting impression? We’re seeking a dynamic individual to step into the role of Marketing Specialist and become an integral part of our team here at College Products. You’ll have career growth opportunities in this role as we want to continue growing our marketing team.

As the Marketing Specialist, you will be at the forefront of our marketing efforts, ensuring that every campaign is meticulously tracked and executed to perfection. You’ll have the opportunity to bring our vision to life and create targeted campaigns for our various customers. Your role will be pivotal in supporting our sales team. With your keen attention to detail and proactive approach, you will help to streamline processes and optimize efficiency.

Join us on our mission to revolutionize campus living and enhance the college experience. At College Products, we are driven by excellence, innovation, and a passion for making a difference in the lives of students and institutions.

About Us : College Products is the trusted partner for colleges and universities seeking to elevate their on-campus housing experience. From small campuses to renowned institutions like Iowa State University, UC Berkeley, and the University of South Dakota, we provide high-quality appliances and furniture designed to meet the unique needs of student housing.

Founded in a dorm room at the University of South Dakota in 1997, College Products remains a family-owned and operated business driven by a mission to enhance campus living. Our founder’s vision centers on tackling on-campus housing challenges while exceeding expectations with innovative products and unmatched service. Join us in transforming student housing, one campus at a time.

Responsibilities :

• Conduct in-depth market research and competitor analysis to identify growth opportunities. Use collected data to understand customer needs, market trends, and areas for improvement, and apply these insights to enhance company performance.
• Use analytics tools to measure campaign performance, interpret data, and make data-driven decisions to optimize marketing efforts and align with business objectives.
• Plan, develop, and execute integrated marketing campaigns across traditional and digital channels, ensuring alignment with the company’s vision and goals.
• Maintain and update websites as needed
• Collaborate with the sales team to generate leads, create targeted campaigns, and develop strategies to increase online sales revenue.
• Oversee the company’s engagement with customers, ensuring a seamless and exceptional customer journey.
• Maintain a consistent and recognizable brand across all touchpoints by enforcing brand standards in messaging and visual identity.
• Manage product delivery and collection at schools nationwide, ensuring smooth operations and exceptional service. Attend sales conferences to engage with clients, represent the company, and stay updated on industry trends.

Qualifications :

Attributes :

Salary :

$45,000-$60,000 (Depending on Qualifications)

Benefits :

Join Us Today! If you're ready to take your marketing career to the next level and be part of an exciting, fast-growing company, apply now!

College Products is an equal-opportunity employer.