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Paid Media Specialist

Paid Media Specialist

VerifiedFirst(Multiple States), US
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Position :

  • Paid Media Specialist Status : Part-Time FLSA Code : Nonexempt   About Us : Verified First is a booming tech company on a mission to deliver cutting-edge technology transforming how organizations protect their people.
  • As a constant recipient of the "Best Places to Work" award, you can be sure we'll invest in you as both a professional and a person.

We're looking for people like you ambitious, hard-working, and fun to join our team!  Summary :

  • The Paid Media Specialist collaborates with the Marketing team to create and oversee digital content for Verified First.
  • In addition to enhancing digital presence across various platforms, the role involves researching, strategizing, and overseeing the digital media experience for both potential clients and existing customers.

    • This encompasses managing pay-per-click (PPC) campaigns and generating new business.   How Our Paid Media Specialist Spends Their Time :

  • Develop and implement search engine marketing (SEM) and pay-per-click strategies; Own and optimize digital ad campaigns; Strategically optimize ad copy; Analyze and report on campaign metrics, including clicks, impressions, and conversions; Analyze the company’s SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively; Conduct in-depth keyword research, including competitor research, to identify gaps; Research and stay up-to-date on online advertisement trends; Devise new ways of driving traffic to the company website(s);  Use Google Ads and other relevant digital marketing tools to drive campaign success; Manage and optimize Verified First’s Google Ads, Bing Ads, LinkedIn Ads, and similar accounts for lead generation;  Coordinate digital marketing efforts with other departments and teams; Perform other duties as assigned.   What You Bring : Positive attitude and willingness to continuously learn and develop marketing skills; Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience; Ability to maintain regular and punctual attendance; Encourage a direct and positive relationship between the community and the company; Able to thrive in a fast-paced environment; Able to quickly learn new software and use systems accurately; You are a natural problem solver and are focused on creating solutions; You can adapt quickly to a changing environment; You work well independently but understand the importance of teamwork.   Preferred Qualifications : High School Diploma required.

    • Bachelor’s degree in Marketing, Business, or a related field is strongly preferred; Experience with Google Ads and campaign optimization required; Strong understanding of ad copywriting and optimization required; Experience with reporting and analytics of campaign performance required; Understanding of SEO and keyword research required; Experience with Google Analytics is strongly preferred.   What we bring :

  • Work-life balance : Enjoy your free time with no nights or weekends, paid holidays, and paid time off starting on your first day;  Health : Save money on insurance with 100% employer-paid insurance premiums; Growth : Continue to learn with continuous education, career pathing, and ongoing training.

    • You won’t stall here, growth is part of our success; Outstanding Culture :

  • Our company outings and team-building events are crucial to building supportive teams that are crucial to our values.   What are the next steps?
  • Our Talent Acquisition Specialist will be reviewing resumes.
  • If you are among one of the qualified candidates you will receive an email or a phone call to schedule an interview.
  • Verified First is proud to be an equal-opportunity employer.
  • We expect all team members to have an understanding of, and commitment to diversity, equity, and inclusion .
  • The pay for this remote position varies based on experience, job responsibilities, and geographical location to comply with state-specific pay regulations.   Powered by JazzHR
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    Paid Media Specialist • (Multiple States), US