Product Marketing Manager

Product Marketing Manager

Slide Insurance - Fun. Innovation Driven. Fueled by Passion, Purpose and Technology.

At Slide, you will not only be part of a successful team, but you will also be a part of our Slide Vibe / award winning culture where collaboration and innovation are expected, recognized and awarded!

Duties and Responsibilities :

• Support the development and execution of product marketing strategies for Slide's insurance products, including market launches, product positioning, and differentiated messaging.
• Conduct customer and market research efforts in partnership with Marketing Analyst to uncover insights and provide findings to inform product development, competitive strategy, and marketing communications.
• Work closely with Product, Underwriting, Compliance, Claims, Sales, and Marketing teams to align product updates and launches, rate changes, and campaign priorities.
• Create campaign messaging to drive product awareness, lead generation, conversion, and engagement across both direct-to-consumer and agent channels.
• Collaborate with UX, Engineering, Marketing, and In-House Agency teams to ensure the direct-to-consumer product experience (including online quoting and onboarding) is compelling, cohesive, and conversion-optimized. Ensure product information is clearly and persuasively presented across our websites, quote flows, and the customer app.
• Develop, write, and manage marketing collateral including landing pages, one-pagers, decks, emails, digital ads, blog content, FAQs, and presentations to support Slide's marketing strategy.
• Provide customer-facing teams with clear talking points and training materials to ensure consistent, confident communication across all customer touchpoints, reinforcing our value proposition and delivering a cohesive brand experience.
• Gather customer insights through surveys, interviews, and feedback loops to influence product development and refine marketing narratives.
• Ensure all product marketing strategies, materials, and messaging comply with state-specific insurance regulations, Slide's brand, business goals, and Slide's internal review processes.
• Model ethical behavior and execute job responsibilities in accordance with Slide's core values, ethics, and information protection policies.
• Perform other duties as assigned.

Education, Experience, and Licensing :

Qualifications / Skills and Competencies :

What Slide Offers to You :

The Slide Vibe - An opportunity to be a part of a fun and innovation-driven culture fueled by Passion, Purpose and Technology! Slide offers many opportunities to collaborate and innovate across the company and departments, as well as get to know other Sliders. From coffee chats, to clubs, to social events - we plan it, so all Sliders feel included and Enjoy their Journey.

Benefits - Created using Slider feedback, Slide offers a comprehensive and affordable benefits package to cover all aspects of health...Physical, Emotional, Financial, Social and Professional. A Lifestyle Spending Account is set up for each Slider and Slide contributes to it monthly for use on any benefit that individually suits you - Health Your Way!

2023, 2024 & 2025 BEST PLACE TO WORK - Tampa Bay Business Journal

2024 & 2025 TOP WORKPLACE - Tampa Bay Times (Local) &

2024 TOP WORKPLACE - USA Today (National)