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Informa Connect is hiring : Head of Audience Marketing - Longevity in Boca Raton

Informa Connect is hiring : Head of Audience Marketing - Longevity in Boca Raton

MediabistroBoca Raton, FL, United States
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Overview

Head of Audience Marketing to lead our growing portfolio of longevity-focused events, featuring brands including A4M and the Global Longevity Summit. Responsible for audience development strategies across B2B and B2C longevity events, driving attendance growth and engagement. This role is based in Boca Raton, FL or NYC.

Key Responsibilities

  • Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences
  • Lead multi-channel marketing campaigns targeting professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity
  • Analyze audience data to identify trends, opportunities, and growth across market segments
  • Collaborate with content teams to ensure marketing messaging aligns with event programming
  • Build and maintain relationships with industry partners, associations, and influencers in the longevity space
  • Manage marketing budgets to maximize ROI and attendance growth
  • Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising
  • Develop audience personas and journey maps to inform targeted marketing approaches
  • Lead and develop a team of marketing professionals, fostering innovation and excellence
  • Explore and apply AI and automation tools to enhance capabilities within the team
  • Craft compelling value propositions for all events in partnership with event directors, content teams and other marketers
  • Develop and implement pricing strategies to maximize yield and audience revenue
  • Focus on SEO, CRO, and overall campaign optimization

The Ideal Candidate

Self-starter who thrives in a fast-paced environment, capable of working independently and with a broader team to drive results. Creative thinker with the ability to develop innovative marketing approaches for longevity science and preventive medicine. Ability to keep pace with a dynamic market.

You will build meaningful connections between our events and global experts, with an entrepreneurial mindset and adaptability. You will work closely with senior leadership and the CMO of Informa Connect for mentorship and support.

Qualifications

  • Proven experience in audience marketing for events with a track record of driving attendance growth
  • Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields
  • Strong understanding of longevity, preventive medicine, or healthcare innovation
  • Creative storytelling abilities to develop compelling marketing narratives
  • Data-driven with analytics experience to inform strategy
  • Excellent leadership and ability to inspire and develop team members
  • Strong project management skills with multiple campaigns simultaneously
  • Excellent communication and cross-department collaboration

    • Additional Information

    We value in-person collaboration; teams work in offices or with customers three days a week or more. Flexible options to work from home or remotely when not in offices.

    Life at Informa includes rewarding, supportive experiences with various benefits described below. See LifeAt.Informa.com for colleague perspectives.

    Our benefits include :

  • Great community with in-person and online events, charity initiatives, and active colleague networks
  • Volunteer flexibility with charity match funding
  • Career development with bespoke training and access to thousands of courses
  • Paid time off and holidays, including a birthday leave day and flexible remote work options
  • Competitive benefits including 401k match, health, vision, and dental insurance
  • Wellbeing support through EAP and wellness resources
  • Recognition programs and opportunities to collaborate internationally

    • The salary range for this role is $120,000 - $140,000 based on experience.

    This posting will automatically expire on October 15, 2025.

    We welcome applications from colleagues with diverse backgrounds and experiences. Informa is an Equal Opportunities Employer. Reasonable adjustments or accommodations in the hiring process can be requested through the Talent Acquisition Partner.

    See how Informa handles your personal data when you apply for a job here.

    Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing
  • Industries : Events Services

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    Informa Is Hiring Of • Boca Raton, FL, United States