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Growth Marketing Customer Loyalty and Rewards

Growth Marketing Customer Loyalty and Rewards

PNCPittsburgh, PA, US
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Marketing Lead

Company Overview : As the Retail Growth Marketing team at PNC, we are on a journey to build a best-in-class growth marketing function. Our vision is to operate a personalized, omni-channel, and real-time marketing engine across the customer lifecycle, enabling acquisition at low cost, and driving growth in customer lifetime value. We are seeking a highly motivated and experienced marketing lead to join the Customer Relationship Marketing team supporting delivery of high-impact marketing strategies.

Candidates interested in the following are encouraged to apply :

  • Managing end-to-end development and execution of integrated, omni-channel marketing with a goal of deepening relationships and driving primacy
  • Building campaigns
  • Optimizing existing projects with innovative enhancements to audience, channels, and messaging across the PNC digital space for PNC's customer loyalty and rewards programs
  • Creating business cases that define clear objectives achievable with actionable tactics that are innovative and have measurable KPIs.
  • Leading cross functional teams internally and externally to simultaneously build test and learn strategies, manage campaign deliverables, and plan future projects.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company's success. This position is based in one of the following PNC office locations with occasional remote opportunities : Pittsburgh, Cleveland, Philadelphia, Tyson's Corner VA, Chicago, and Houston.

Specific job requirements include :

  • Demonstrated experience with loyalty and rewards programs.
  • Supporting the Customer Relationship Marketing team with development and prioritization of omni-channel campaigns designed to deepen relationships with new and existing customers.
  • Establishing rapport with multiple line of business partners to define product goals as well as design innovative and effective execution tactics.
  • Proactively collecting and synthesizing data, assembling trends, and helping identify strategic and tactical implications.
  • Leading cross functional teams to align with our proposed growth strategies, economic optimization, and levers to manage complex programs with precision.
  • Implementing and overseeing activities including coordination with legal, compliance, finance, risk, and other key partners within internal PNC systems.
  • Working within designated budgets ensuring all operating activities are optimized and delivered within the established framework.

    • Ideal candidate :

  • Has a fungible skill set, with the ability to nimbly flex support based on the highest priority needs.
  • Is an innovative thinker comfortable implementing new ways of working while possessing a genuine passion for marketing and curiosity for industry trends.
  • Leverages a strong comprehension of marketing strategies across inbound, outbound, owned, paid channels to execute programs / projects.
  • Owns a record of building pathways towards solutions in new and emerging environments, displaying a desire to cut through clutter and deliver results.
  • Demonstrates strong written and oral communication skills, attention to detail and the ability to influence partners within cross-functional alignment.
  • Has experience presenting high impact strategic analysis and recommendations to senior leadership to activate around a common vision and drive business decisions.
  • Maintains a proactive, creative, and innovative mindset to continually improve and optimize our marketing efforts.
  • Champions change and is energized by a challenge.

    • PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

    Job Description

  • Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products / initiatives / channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
  • Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
  • Translates desired business outcomes into marketing strategy and executes marketing programs / initiatives that may include advertising, sales content, and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
  • Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
  • Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners. Leads partnership with agencies, third parties, and internal business partners to coordinate development and execution of programs / initiatives.
  • Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs / initiatives and customer expectations are being met.

    • PNC employees take pride in our reputation and to continue building upon that we expect our employees to be :

  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

    • Qualifications

    Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

    Preferred Skills

    Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

    Competencies

    Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

    Work Experience

    Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

    Education

    Bachelors

    Certifications

    No Required Certification(s)

    Licenses

    No Required License(s)

    Pay Transparency

    Base Salary : $76,500.00 $124,200.00 Salaries may vary based on geographic location, market data, and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business, and / or individual performance.

    Application Window

    Generally, this opening is expected to be posted for two business days from 09 / 15 / 2025, although it may be longer with business discretion.

    Benefits

    PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

    To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

    Disability Accommodations Statement

    If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable

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    Growth Marketing • Pittsburgh, PA, US