Talent.com
B2B Content Marketing Manager
B2B Content Marketing ManagerIndustrial • Nashville, TN, US
B2B Content Marketing Manager

B2B Content Marketing Manager

Industrial • Nashville, TN, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Job Description

Job Description

INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business units—Industrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production).

We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketing—and have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)—we’d love to meet you.

Key Responsibilities

1. Content Strategy & Planning

  • Collaborate with Leadership : Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.
  • Editorial Planning : Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.
  • Research & Discovery : Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.
  • Performance Metrics : Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements.

2. Team Leadership & Expansion

  • Build & Manage Talent : Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs.
  • Quality Oversight : Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution.
  • Process Optimization : Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality.
  • Resource Management : Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth.

    • 3. Content Creation & Execution

  • Hands-On Writing : Develop your own content for select clients—ranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks.
  • Technical Storytelling : Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers.
  • Creative Collaboration : Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.).

    • 4. Distribution & Optimization

  • Channel Coordination : Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.
  • SEO Best Practices : Implement on-page SEO and keyword strategies to maximize visibility and lead generation.
  • Performance Analysis : Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI.

    • 5. Innovation & Thought Leadership

  • Emerging Trends : Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.
  • Strategic Influence : Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.
  • Industry Expertise : Serve as a subject matter expert on industrial / manufacturing marketing, sharing insights and best practices internally and with clients.

    • Qualifications

  • 5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors.
  • Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis.
  • Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.
  • Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.
  • Proficiency in SEO principles, analytics tools, and marketing automation platforms.
  • Strong organizational and project management skills, with the ability to prioritize competing deadlines.
  • Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process.
  • Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired.

    • Why Join INDUSTRIAL?

  • Make a Meaningful Impact : We exist to help industrial and manufacturing businesses grow, and you’ll be instrumental in crafting the stories that fuel their success.
  • Team-Centric Culture : We’re dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.
  • Opportunities for Growth : Continuous learning is critical. You’ll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders.
  • Work with Purpose : As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrive—helping them be better marketers and sellers of their products and services.
  • Award-Winning Workplace : Beyond being recognized as a two-time Best Places to Work and four-time Inc. 5000 fastest-growing company, we believe in having fun, celebrating wins, and supporting each other along the way.

    • How to Apply

    Please submit your résumé, a brief cover letter detailing your relevant B2B / industrial content experience, and three (3) samples of your work (e.g., writing portfolio, campaign outcomes, case studies). We look forward to discovering how your leadership and content expertise can help INDUSTRIAL continue to deliver best-in-class results for our clients.

    INDUSTRIAL is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help redefine industrial marketing—and lead a growing content team—apply today!

    Powered by JazzHR

    Xcpxf0wLIc

    serp_jobs.job_alerts.create_a_job

    Content Marketing Manager • Nashville, TN, US

    Job_description.internal_linking.related_jobs
    B2B Content Marketing Contractor

    B2B Content Marketing Contractor

    VirtualVocations • Nashville, Tennessee, United States
    serp_jobs.job_card.part_time
    A company is looking for a B2B Content & Lifecycle Marketing Contractor.Key Responsibilities Develop original content that drives lead generation and enhances SEO Manage B2B copy for product lau...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Senior Content Manager

    Senior Content Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Content Manager to oversee its content strategy across various channels.Key Responsibilities Manage content across owned channels including website, blog, email,...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    E-Commerce Marketing Manager

    E-Commerce Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    Assistant Manager, E-Commerce Marketing Activations.Key Responsibilities Lead end-to-end execution of marketing campaigns across e-commerce platforms Launch eCommerce enhancements and ensure cro...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Technical Marketing Manager

    Technical Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Technical Marketing Manager, Crypto / Blockchain.Key Responsibilities Develop and execute integrated marketing programs in partnership with engineering directors Create ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Digital Marketing Manager

    Digital Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Demand Generation & Digital Marketing Manager.Key Responsibilities : Lead and optimize paid digital marketing campaigns to drive qualified pipeline Execute site testing...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Head of Content Marketing

    Head of Content Marketing

    VirtualVocations • Nashville, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Content Marketing.Key Responsibilities Developing and implementing a content plan aligned with company objectives and brand guidelines Creating and managing co...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Website Marketing Manager

    Website Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Website Marketing Manager to support its digital engagement strategy through website management and optimization. Key Responsibilities Manage and optimize the organizati...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Marketing Manager

    Marketing Manager

    Simplify Compliance • Nashville, TN, US
    serp_jobs.job_card.full_time
    At the heart of our company is our people.People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and em...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Manager

    Marketing Manager

    Compassus • Brentwood, TN, United States
    serp_jobs.job_card.full_time
    The Marketing Manager leads the execution of key marketing initiatives that support company-wide growth, brand and operational strategies. This role manages multiple high-impact initiatives, ensurin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Lead E-commerce Content Strategist

    Lead E-commerce Content Strategist

    VirtualVocations • Nashville, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lead E-commerce Content Strategist.Key Responsibilities Identify high-impact content opportunities based on AI search trends and fan behaviors Collaborate with cross-f...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Product Marketing Manager

    Product Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Marketing Manager III, Benefits.Key Responsibilities Use AI to simplify complex regulatory information and personalize communications Own the go-to-market stra...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Manager of Strategic Content Acquisition

    Manager of Strategic Content Acquisition

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Manager, Strategic Content Acquisition.Key Responsibilities Lead and support a team of Content Acquisition Specialists to drive strategic commissioning activities Deve...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Account-Based Marketing Manager

    Senior Account-Based Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Account-Based Marketing Manager.Key Responsibilities Develop and execute targeted 1 : 1 and 1 : few campaigns aligned to strategic goals Manage day-to-day execution...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    B2B & Industrial Content Marketing Manager

    B2B & Industrial Content Marketing Manager

    Industrial • Hermitage, TN, US
    serp_jobs.job_card.full_time
    INDUSTRIAL is a two-time Best Places to Work, four-time Inc.B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences.We deliver integrated...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Demand Generation Content Manager

    Demand Generation Content Manager

    VirtualVocations • Nashville, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Demand Generation Content Manager to create strategic content that supports lead generation efforts. Key Responsibilities Develop value-driven content to support inbound...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Content Marketing Manager

    Content Marketing Manager

    VirtualVocations • Nashville, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Marketing Manager who will develop and execute a content strategy for institutional audiences. Key Responsibilities Own the content roadmap aligned with business...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Digital Content Manager

    Digital Content Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Manager, Digital Content to manage and enhance its digital presence.Key Responsibilities Manage day-to-day posting, scheduling, and monitoring across social media platf...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Account Based Marketing Manager

    Account Based Marketing Manager

    VirtualVocations • Nashville, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for an Account Based Marketing Manager.Key Responsibilities Design and execute 1 : 1 and 1 : few ABM programs that align with sales goals and influence decision makers Define bu...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Performance Marketing Manager

    Performance Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Performance Marketing Manager to own and scale their paid acquisition channels.Key Responsibilities : Manage and optimize paid social programs across various platforms t...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Partner Marketing Manager

    Partner Marketing Manager

    VirtualVocations • Murfreesboro, Tennessee, United States
    serp_jobs.job_card.full_time
    A company is looking for a Partner Marketing Manager who will focus on building relationships and driving joint go-to-market strategies. Key Responsibilities Design and execute co-marketing progra...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted