Marketing Specialist Job at Tyler Technologies, Inc. in Yarmouth
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Tyler Technologies is seeking a dynamic Marketing Specialist to support our state market vertical. This role is dedicated to executing marketing initiatives that drive business growth, support client retention and nurture programs, generate high-quality leads, and elevate brand awareness for Tyler’s industry-leading solutions serving state government.
As a key member of our vertical marketing team, the Marketing Specialist will work cross-functionally across departments to support and manage a variety of impactful projects, including campaign planning, content development, and event coordination. The ideal candidate is detail-oriented, collaborative, and thrives in a fast-paced environment where managing multiple priorities is the norm
As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.
Location Overland Park, Kansas | Yarmouth, Maine | Plano, Texas | Herndon, Virginia
Travel 0-5%
Responsibilities Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, tradeshows, and in-person touchpoints with clients and prospects
Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and collateral including brochures, product sheets, white papers, client profiles, videos, and more
Ensure marketing messaging is consistent and drives the key messages in an impactful way
Provide lead generation or client outreach support at events, such as trade shows or conferences, including pre-show and on-site coordination where required
Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact
Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager
Develop business and product knowledge and / or obtain knowledge from internal subject matter experts to communicate about Tyler solutions clearly and accurately to an external audience
Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
Meet and communicate with team members, clients, and stakeholders via email, chat, phone / video call, or in-person discussion, including with people in other offices or remote locations
Qualifications Bachelor’s degree in a related field or equivalent experience
At least 3 years of marketing experience
An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows
Experience effectively managing a variety of marketing projects and timelines
Strong writing skills and experience
Knowledge of AP style
Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
An understanding of graphic applications, image / media files, web media / interactive marketing, etc.
A positive attitude with a desire to go above and beyond expectations
Technology / software industry and public sector experience preferred
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Tyler Technologies is seeking a dynamic Marketing Specialist to support our state market vertical. This role is dedicated to executing marketing initiatives that drive business growth, support client retention and nurture programs, generate high-quality leads, and elevate brand awareness for Tyler’s industry-leading solutions serving state government. As a key member of our vertical marketing team, the Marketing Specialist will work cross-functionally across departments to support and manage a variety of impactful projects, including campaign planning, content development, and event coordination. The ideal candidate is detail-oriented, collaborative, and thrives in a fast-paced environment where managing multiple priorities is the norm As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.
Location Overland Park, Kansas | Yarmouth, Maine | Plano, Texas | Herndon, Virginia
Travel 0-5%
Responsibilities Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, tradeshows, and in-person touchpoints with clients and prospects
Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and collateral including brochures, product sheets, white papers, client profiles, videos, and more
Ensure marketing messaging is consistent and drives the key messages in an impactful way
Provide lead generation or client outreach support at events, such as trade shows or conferences, including pre-show and on-site coordination where required
Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact
Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager
Develop business and product knowledge and / or obtain knowledge from internal subject matter experts to communicate about Tyler solutions clearly and accurately to an external audience
Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
Meet and communicate with team members, clients, and stakeholders via email, chat, phone / video call, or in-person discussion, including with people in other offices or remote locations
Qualifications Bachelor’s degree in a related field or equivalent experience
At least 3 years of marketing experience
An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows
Experience effectively managing a variety of marketing projects and timelines
Strong writing skills and experience
Knowledge of AP style
Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
An understanding of graphic applications, image / media files, web media / interactive marketing, etc.
A positive attitude with a desire to go above and beyond expectations
Technology / software industry and public sector experience preferred
Taking Care of You & Your Family Your health and well-being are important to us. That’s why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people .
Apply Online
Requisition Number : 2025-7423
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Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability. Don't be fooled by criminals making false employment offers, requesting personal and financial information, or impersonating Tyler management. In our recruiting practice, we do not …
Extend job offers to candidates we have never spoken with on the phone or in-person
Request financial information from candidates
Offer jobs through chat rooms, meetups, or hangouts
If you feel you may have been in contact with someone falsely representing Tyler, please contact info@tylertech.com immediately and provide us with as much information as possible about the exchange. If you opened or clicked on any links or attachments within a suspicious job offer, we recommend running a full antivirus scan on your computer to make sure no malware was downloaded.
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Get to Know Our Tyler Family At Tyler, team membersare valued and encouraged to innovate, while having fun along the way. Join usand see why we love working here.
To make work even more rewarding, we offer a wide range of benefits to support the overall wellness of you and eligible family members.
While committed to serving the public sector, we’re also dedicated to investing in our people. Be a part of our passionate community where you can grow.
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Marketing Specialist • Yarmouth, ME, United States