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Media Buyer Job at Thirty Madison Ventures in Edmond

Media Buyer Job at Thirty Madison Ventures in Edmond

MediabistroEdmond, OK, United States
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Overview

Media Buyer (Google + Yelp) — HVAC Client Accounts

  • On-Site | Edmond, OK
  • 1099 Contract | $125,000 (depending on experience)

Base pay range $100,000.00 / yr - $125,000.00 / yr

Position : Media Buyer (Google + Yelp) — HVAC Client Accounts

Employer : Thirty Madison Ventures

Note : This range is provided by Thirty Madison Ventures. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Mission

Profitably deploy $500k / month across Google and Yelp to generate qualified HVAC leads and booked jobs for our clients. Efficiency over ego. Scale what works, kill what doesn’t.

Outcomes & Scorecard (what you’re paid to deliver)

  • Blended CPL at or below baseline, trending down 10–20% by Day 90; keep CAC within “good enough” bands vs. industry and push LTV / CAC up as we scale
  • Booked jobs per $1K spend : set baseline in 30 days; improve by 15% by Day 90.
  • Reliable testing machine : 20+ Google experiments / month (keywords, match types, RSA pinning, P-Max asset groups), 10+ Yelp experiments / month (categories, geos, budgets, creatives).
  • Creative pipeline : 50 hooks / headlines / angles monthly feeding RSAs, sitelinks, assets, and Yelp ad variations
  • Tracking hygiene : 100% conversion tracking, call tracking, and CRM passthrough; zero orphaned leads.
  • Spend pacing : ±5% of weekly target while protecting efficiency.

    • What You’ll Own

  • Channel ownership : Google Search / P-Max + Yelp Ads end-to-end—account structure, budgeting, pacing, QA, and reporting.
  • Testing system : Hypothesis backlog, rapid iteration, and scale rules—more, better, new ads, always
  • Creative coordination : Brief in-house creatives for assets; you supply hooks, angles, proof, and CTAs (callouts, value elements, CTAs)
  • Conversion plumbing : Tag Manager, call tracking, offline conversions, and CRM sync so we optimize to booked jobs, not vanity clicks.
  • Yelp excellence : Category / geo selection, profile optimization, review strategy alignment, and lead quality controls.

    • Must-Haves

  • 2–5 years as an IC managing $100k+ / mo across multi-account portfolios.
  • Deep Google Ads (Search + P-Max) and Yelp Ads chops for home services.
  • Expert in conversion tracking, call tracking, and offline conversion imports.
  • Obsessed with testing cadence, clean data, and clear outcomes.

    • Compensation & Setup

  • On-site. OTE $100,000 - $125,000 (Base + KPI bonus tied to blended CPL and booked jobs / $1K spend).
  • Tools : You define the stack; we fund what improves speed / accuracy.

    • Interview Loop

  • 48-hour take‑home : Audit a redacted HVAC Google + Yelp account; deliver a 30‑day test plan with expected CPL impact.
  • Live build : Assemble one Google campaign structure and one Yelp test matrix from scratch; walk through measurement plan.
  • References : Prior manager and client references focused on results vs. spend.
  • Days 0–30 : Audit, rebuild account structure, fix tracking; set baselines for CPL, booked jobs / $1K.
  • Days 31–60 : Launch testing machine; 30+ tests shipped; kill losers fast, scale winners; weekly reporting cadence.
  • Days 61–90 : Double down on winning angles; expand geos / categories; drive 10–20% CPL improvement vs. baseline and increase booked jobs / $1K.

    • Your next step : Confirm baseline CPL and booked jobs / $1K for Google and Yelp. I’ll lock the KPI targets and bonus formula and post this JD today.

    Seniority level

  • Associate

    • Employment type

  • Contract

    • Job function

  • Marketing
  • Industries

    • #J-18808-Ljbffr

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    Media Buyer • Edmond, OK, United States

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