Demand Generation Manager
VirtualVocationsOceanside, California, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Demand Generation Manager to plan, launch, and optimize multi-channel campaigns for higher education institutions.
Key Responsibilities
Own programmatic channels and optimize paid search and social campaigns to drive demo requests
Develop and manage media buying plans with industry publications and execute integrated ABM campaigns
Partner with Sales / SDR leadership on campaign assets and manage marketing automation operations in Pardot
Required Qualifications
3-5+ years in B2B SaaS demand generation
Proven experience managing paid search and LinkedIn Ads
Hands-on experience with media buying in industry publications
Strong understanding of marketing information architecture
Fluency in funnel analytics and attribution
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Demand Generation Manager • Oceanside, California, United States
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