Manager, Channel, Demand and Lifecycle

Manager, Channel, Demand, and Lifecycle

At Hudl, we build great teams. We hire the best of the best to ensure you're working with people you can constantly learn from. You're trusted to get your work done your way while testing the limits of what's possible and what's next. We work hard to provide a culture where everyone feels supported, and our employees feel ittheir votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces. We think of ourselves as the team behind the team, supporting the lifelong impact sports can have : the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That's why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more. Ready to join us?

Your Role

We're looking for a Manager of Channel, Demand, and Lifecycle to lead the strategy and execution of our demand generation engine. You'll connect email, social, paid, web, and lifecycle marketing into one cohesive system that drives predictable pipeline and long-term customer engagement. This role manages our social media team, paid media manager, and lifecycle marketing manager, and works in close partnership with our web development team, global marketing team and external freelancers and agencies. You'll report to the Director of Marketing Operations and work closely with department leadershipincluding business unit (BU) marketing directors, sales, and the VP of Marketingto deliver measurable funnel performance.

This role requires 3 days in the Lincoln office per week. We're currently considering candidates who live within a commuting distance of our headquarters in Lincoln, Nebraska.

Must-Haves

• Experienced in B2B SaaS Demand Generation. You have 810 years of experience in B2B SaaS demand generation, lifecycle, or growth marketing, with a focus on connecting multiple channels.
• A strong people leader. You have direct people leadership experience with a record of building and mentoring teams, and you're adept at coaching and guiding marketers.
• A systems expert. You have deep expertise in HubSpot and Salesforce, able to design complex nurture and automation programs.
• Analytical. You have an analytical mindset and are confident in funnel reporting, cohort analysis, and optimization, providing data-driven insights to leadership.

Nice-to-Haves

Our Role

Compensation

The base salary range for this role is displayed belowstarting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

This role will also be eligible for a long-term incentive (LTI) award. Any bonuses awarded are based on individual and company performance paid at Hudl's discretion.

Base Salary Range

$84,000 - $140,000 USD

Inclusion at Hudl

Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we'll create an environment where everyone, no matter their differences, feels like they belong. We offer resources to ensure our employees feel safe bringing their authentic selves to work. But we recognize there's ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports. We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don't hesitate to applywe'd love to hear from you.

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