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Data Layer Developer
Data Layer DeveloperApetan Consulting llc • NJ, United States
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Data Layer Developer

Data Layer Developer

Apetan Consulting llc • NJ, United States
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REQUIRED SKILLS

The intent of this role is to own and rearchitect the websites data layer.

Technical Skills

  • Advanced JavaScript / TypeScript development with focus on data layer architecture and implementation
  • Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment
  • Expert knowledge of data layer event schemas and customer journey tracking
  • Strong understanding of eCommerce tracking requirements and implementation standards

Analytics & Tracking

  • Google Analytics 4 implementation, configuration, and debugging
  • Custom event tracking and enhanced eCommerce measurement
  • Cross-domain tracking setup and maintenance
  • Advanced data collection strategies using custom dimensions and metrics
  • Experience with A / B testing platforms and conversion tracking

    • Data Layer & Integration

  • Development and maintenance of website data layer architecture
  • Implementation of standardized data schemas (e.g., W3C)
  • Integration with third-party marketing and analytics platforms
  • Tag management system configuration and governance
  • Custom variable and trigger creation in GTM

    • Third-Party Technologies

  • Experience with marketing pixels (Meta, Pinterest, TikTok, etc.)
  • Familiarity with affiliate tracking platforms
  • Implementation of retargeting solutions
  • Integration with CRM and marketing automation platforms
  • Experience with consent management platforms (OneTrust, TrustArc)

    • Additional Beneficial Skills

  • Creation of technical documentation for data layer implementations
  • Development of tracking specifications and requirements
  • Cross-functional collaboration with marketing and development teams
  • Tag governance and implementation standards maintenance

    • Required Experience

  • Minimum 3-5 years of data layer development
  • Proven experience with GA4 implementations
  • History of successful e-commerce projects
  • Experience with high-traffic retail websites
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