REQUIRED SKILLS
The intent of this role is to own and rearchitect the websites data layer.
Technical Skills
- Advanced JavaScript / TypeScript development with focus on data layer architecture and implementation
- Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment
- Expert knowledge of data layer event schemas and customer journey tracking
- Strong understanding of eCommerce tracking requirements and implementation standards
Analytics & Tracking
Google Analytics 4 implementation, configuration, and debuggingCustom event tracking and enhanced eCommerce measurementCross-domain tracking setup and maintenanceAdvanced data collection strategies using custom dimensions and metricsExperience with A / B testing platforms and conversion trackingData Layer & Integration
Development and maintenance of website data layer architectureImplementation of standardized data schemas (e.g., W3C)Integration with third-party marketing and analytics platformsTag management system configuration and governanceCustom variable and trigger creation in GTMThird-Party Technologies
Experience with marketing pixels (Meta, Pinterest, TikTok, etc.)Familiarity with affiliate tracking platformsImplementation of retargeting solutionsIntegration with CRM and marketing automation platformsExperience with consent management platforms (OneTrust, TrustArc)Additional Beneficial Skills
Creation of technical documentation for data layer implementationsDevelopment of tracking specifications and requirementsCross-functional collaboration with marketing and development teamsTag governance and implementation standards maintenanceRequired Experience
Minimum 3-5 years of data layer developmentProven experience with GA4 implementationsHistory of successful e-commerce projectsExperience with high-traffic retail websites