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Sr Product Manager - Hype-Personalization

Sr Product Manager - Hype-Personalization

VanguardMalvern, PA, US
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Senior Product Manager For Hyper-personalization

As the Senior Product Manager for Hyper-personalization, you will be responsible for :

  • Formulating the vision and value proposition for the personalization platform.
  • Guiding the platform product strategy and roadmap through research and analysis.
  • Collaborating with business stakeholders to inform use case strategy.
  • Contributing to people / process enablement and outcome measurement within the client experience.
  • Leading cross-functional teams to ensure alignment and execution.
  • Implementing audience segmentation and engagement strategies.
  • Integrating data, AI / ML, experimentation, and analytics into the personalization platform.
  • Collaborating with technology architecture and development teams to ensure seamless integration of personalization features, including MarTech.
  • Integrating growth strategies with positive investment behavior and account health opportunities; partnering with Marketing and CDAO to formulate approach across the client experience.
  • Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership.
  • Ensuring governance and compliance in platform operations.
  • Defining strategies and contributing to annual planning to achieve business objectives.

Qualifications

The ideal candidate will have :

  • Proven experience in cross-functional leadership and strategic thinking.
  • Strong collaboration skills across various divisions and organizations.
  • Executive presence and the ability to influence and communicate effectively.
  • Strong understanding in AI / ML, analytics, and technology architecture, including MarTech.
  • Ability to manage complex programs and engage deeply with stakeholders.
  • Comfort with ambiguity and the ability to make informed decisions.
  • Business acumen to define strategies and inform annual planning.
  • Career Growth

    This role offers significant potential for career growth, including :

  • Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard.
  • Exposure to executive leadership and strategic decision-making.
  • Ability to drive impactful initiatives that enhance customer engagement and business growth.
  • Development of expertise in cutting-edge AI / ML and marketing technology platforms.
  • Expansion of cross-functional leadership and collaboration skills.
  • Contribution to the overall business strategy and annual planning.
  • Special Factors

    Sponsorship

    Vanguard is not offering visa sponsorship for this position.

    About Vanguard

    At Vanguard, we don't just have a missionwe're on a mission.

    To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

    How We Work

    Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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    Sr Product Manager • Malvern, PA, US

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