Integrated Marketing Manager

Integrated Campaign Marketing Manager

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

The Integrated Campaign Marketing Manager will develop and execute Wealth Management marketing campaigns to acquire new Wealth Management clients and deepen relationships with current clients.

As Marketing Campaign Manager, you'll oversee the multiple campaigns :

• Design and execute multi-channel campaigns spanning digital, social, email, and bank owned channels
• Manage intake process for new campaigns, including requirements, audiences, channels, timing and approvals.
• Collaborate with teams across sales, creative, and product to align campaigns with business goals.
• Look for partnership opportunities across business lines.
• Work with data partners to identify new high propensity audience segments.
• Organize project timelines, budgets, and resources to deliver campaigns efficiently and effectively.
• Leverage data & analytics / measurement to generate insights, optimize tactics and audiences, and continually optimize.
• Develop engaging content and messaging true to our brand's voice and purpose.
• Monitor the marketing landscape to introduce fresh ideas and continually raise the bar.

The right candidate will be adaptable and able to learn new systems and compliance requirements that can change on a frequent basis. Candidates should have a proven ability to thrive in a large, complex, fast-paced environment. They must have agility in thinking and delivery.

Basic Qualifications

Preferred Skills / Experience

The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

This position is not eligible for visa sponsorship.

Benefits :

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range : $105,400.00 - $124,000.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws.