Vice President Database Marketing

Overview

Title :

Vice President, Database Marketing

Department :

Marketing / Information Technology

Reports To :

Chief Marketing Officer (CMO)

Company Overview

Affinity Gaming is a leading regional gaming and hospitality company operating five casinos across three states, generating $300 million in annual revenue. Our focus is on delivering exceptional guest experiences that reflect the best of “old Vegas,” creating an entertaining experience at a reasonable price. As we continue to grow, we are seeking a highly skilled Vice President of Database Marketing to join our team, expand our customer base, and enhance our appeal to our existing customer base. You will work with a talented group of fellow marketers at both the property and corporate levels, as well as with corporate and property leaders. We foster a corporate culture of collaboration, and you will be a key stakeholder in critical decisions.

Position Summary

The Vice President of Database Marketing will oversee the design, implementation, and evaluation of all data-driven marketing initiatives for all properties. This individual will use SAS analytical tools to develop reinvestment strategies, marketing campaigns, compile customer lists, and analyze campaign results. This is a senior-level role that functions as an individual contributor with the authority to make strategic decisions. The position will collaborate with IT, Marketing, and Operations teams. The ideal candidate is a proactive leader with extensive expertise in database marketing who enjoys both strategic planning and hands-on execution. We prefer someone with experience in SAS, but are open to candidates with knowledge of other campaign management software and a proven commitment to learning.

Key Responsibilities

Develop and execute database marketing strategies to drive revenue, customer loyalty, and retention across all properties.

Partner with Marketing and Operations leadership to align marketing campaigns with business goals.

Data Analysis & Campaign Execution

Utilize SAS analytics to segment customers, create marketing lists, and monitor campaign performance.

Conduct advanced statistical analysis to identify customer behaviors, trends, and opportunities for targeted promotions.

Ensure marketing campaigns are optimized for ROI by conducting A / B testing; evaluate and understand market drivers.

Systems & Data Management

Maintain the integrity, accuracy, and security of customer data utilized in marketing campaigns.

Collaborate with IT on database structures, data flows, and integration with other enterprise systems.

Qualifications

Education & Experience

Bachelor’s degree in marketing, statistics, data science, or a related field required.

At least 5 years of experience in database marketing, preferably in the casino, hospitality, or gaming industry.

Demonstrates expertise in SAS analytics or other database marketing tools.

Proven history of developing and implementing successful customer segmentation and targeted campaigns.

Strong analytical, statistical, and quantitative skills.

Ability to convert data insights into actionable business strategies.

Excellent communication and presentation skills, with the ability to collaborate with senior leaders.

Detail-oriented with excellent organizational and project management skills.

Seniority

Executive

Employment Type

Full-time

Industry

Gambling Facilities and Casinos

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