Director, Marketing Operations (Denver - Hybrid)

Director, Marketing Operations (Denver - Hybrid)

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states : AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

This Denver-hybrid role comes with additional benefits while working in office 3 days / week in our Denver HQ office. These benefits include a monthly parking pass, lunch Tuesday through Thursday, and a dedicated desk in your team's office neighborhood space.

Guild is looking for a Director, Marketing Operations to lead the systems, processes, and data that power our marketing engine. This high-visibility role is central to driving operational excellence across our go-to-market organization. Reporting to the VP of Performance Marketing, you will own marketing technology, analytics, and data governance while enabling efficient campaign execution and lead management. This is a hands-on leadership position where you will guide a small, but mighty team responsible for building scalable infrastructure, delivering actionable insights, and ensuring seamless marketing execution. The ideal candidate is both strategic and execution-oriented, with deep expertise in marketing technology, performance measurement, and process optimization.

Key Responsibilities

• Lead reporting and analytics across the full marketing and revenue funnel, delivering dashboards, campaign performance reports, and actionable insights.
• Monitor service-level agreements (SLAs), conversion rates, and pipeline metrics to identify opportunities for growth and efficiency.
• Build and evolve multi-touch attribution models to measure impact across the GTM journey.
• Establish and oversee marketing data governance policies to ensure data accuracy, consistency, and compliance.
• Proactively address issues related to deliverability, automation reliability, and data quality.
• Architect and manage Guild's marketing technology stack, including marketing automation platforms, CRM integrations, personalization tools.
• Drive system selection, implementation, integration, and budgeting to optimize performance and scalability.
• Optimize lead scoring, lead flow, and routing to maximize sales team efficiency and conversion rates.
• Partner with demand generation and digital marketing teams to enable campaign execution through audience segmentation, automation, and reporting best practices.
• Manage, mentor, and grow a team of marketing operations professionals across B2B and B2C.
• Act as a strategic advisor to cross-functional stakeholders, driving data-driven decision making and marketing best practices.

Required Proficiencies

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $150,000 - $175,000, variable compensation and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.