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Marketing Director
Marketing DirectorForme • Los Angeles, CA, United States
Marketing Director

Marketing Director

Forme • Los Angeles, CA, United States
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About Forme

Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and thousands of customers worldwide. Featured in Vogue , Cosmopolitan , and Golf Digest , and recognized by the LA Times and Inc. 5000 as one of the fastest-growing private companies in the U.S., we’re redefining the category of functional wellness apparel.

We’re a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you’ll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people’s lives.

The Role

We’re looking for a dynamic, hands-on Marketing Director to lead and scale our marketing organization. Reporting directly to the Co-Founder / CEO, you’ll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical.

This is a full-time, in-office role based in Los Angeles.

You are :

  • A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
  • Fluent across brand storytelling and performance marketing , with a deep understanding of how creative, paid media, partnerships, and product marketing work together.
  • Experienced in managing and coordinating with performance marketing agencies , ensuring strategies are aligned and execution delivers measurable results.
  • Built for urgency and adaptability — you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time.
  • A player-coach : you can build strategy, but you’re also willing to roll up your sleeves and execute.
  • A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
  • A natural leader who inspires and develops teams while driving accountability and results.

Responsibilities :

  • Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness.
  • Lead brand positioning, messaging, and creative direction in partnership with design and product teams.
  • Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency .
  • Build out and lead the marketing team, setting clear goals and developing talent.
  • Partner with product and operations to launch new products with effective go-to-market strategies.
  • Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility.
  • Analyze data, measure ROI, and continually refine strategies to maximize growth.
  • Work closely with the CEO and executive team to align marketing with company vision and business objectives.

    • Qualifications :

  • 5+ years of progressive marketing experience, with at least 2+ years in a senior leadership role.
  • Experience in consumer, wellness, fitness, or apparel categories strongly preferred.
  • Proven track record of scaling marketing efforts in a high-growth, fast-paced environment .
  • Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics.
  • Experience managing external agencies and ensuring accountability to performance goals.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
  • Ability to thrive in environments where intensity and urgency are the norm .

    • Role Details :

  • Location : Full-time, in-office at our Los Angeles office
  • Benefits : Medical, dental, vision, 401k match, wellness perks, and access to our products

    • To Apply : Send your resume to hiring@forme.science with answers to the following questions :

  • Tell us about a brand you’ve helped scale. What stage was the company when you joined, and what was its growth trajectory under your leadership?
  • What marketing channels do you consider the highest priority for growth-stage consumer brands today, and why?
  • Have you managed external agencies before (performance, creative, PR)? How do you ensure accountability and alignment with internal goals?
  • What excites you about working at a company like Forme, and why do you think you’re a strong fit for this stage of growth?
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    Marketing Director • Los Angeles, CA, United States