Overview
Media Buyer / Digital Marketing Manager responsible for researching, strategizing, and running ads across YouTube, Facebook, TikTok, Google, and other platforms. You will work with a pod of videographers, copywriters, strategists, and data scientists to plan each client, forecast targets, script & direct creatives, then launch and optimize to hit quarterly forecasts. The role involves managing advertising campaigns and contributing to revenue growth for clients within a fast-growing marketing agency.
Responsibilities
- Media Buying : Manage across multiple platforms (YouTube, Facebook, TikTok, Google Search & Display). Handle upwards of $50,000 - $75,000 per day on these platforms. Prepare to scale campaigns when a winning campaign is identified.
- Forecasting : Create and analyze scenarios to hit client targets, map current ad metrics, conversion rates, and develop forecasts by improving CPC and conversion rates.
- Data-Driven Decision Making : Compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
- Funnel Strategy : Identify funnel pages not meeting benchmarks and optimize to increase conversion rate and drive more revenue with the same traffic.
- Creative Strategy : Collaborate with the creative team to develop new angles and strategies that scale paid traffic.
- Growth ideation : Brainstorm new growth strategies and campaign ideas to differentiate from competitors.
- Competitor Research : Analyze what’s working in niches and apply learnings to ads and funnels; avoid reinventing the wheel.
Results & Communication Expectations
Hit 80% of Projected Quarterly Bonus Compensation From Client Roster75% of all Clients Quarterly Profit Goals Are Hit100% of Projected Quarterly Ad Budgets Are HitMaintains a ‘B+' rating or higher during Quarterly ReviewsCommunication : We use Slack for client communications and value over-communication, speed, and weekly full team meetings plus daily stand-ups with Pod Leads.Requirements
1+ years direct response marketing experienceSelf-starter with initiative to work independently on multiple projects in a fast-paced environmentIntellectually curious; motivated by understanding what, why, and how to achieve unique resultsTenacious and persistent; resilient and goal-focusedHighly analytical and data-driven; comfortable using data to drive decisionsDetail-oriented and highly organized with strong communication skillsProficient with Microsoft Office suite (Excel, PowerPoint, Word)Experience building ad account structures aligned with best practices and scalable strategiesAbility to manage up to 5-7 clients and build strong client relationshipsCompetency with Hyros, Google Sheets, and data analytics reporting for actionable insightsCollaborate with CA team members on optimization techniques and scaling strategiesBenefits
Full benefits after 3 months of employmentVisionDentalMedicalGreat career growth opportunity working with top Operations, Sales, Creative, and Media Buying teamsCompany leadership events and industry conferencesLocation : Westfield, NJ (remote-friendly; offices in New Jersey, Georgia, and Florida available for in-person work)
EEO statement and other company information may be included as required by law.
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