Performance Marketing Analyst II

Performance Marketing Analyst

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for. Were a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. Its our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

Medicas Performance Marketing Analyst works as part of our Digital Marketing & Analytics team and plays a key role in measuring the success of our marketing campaigns. Our Marketing Analyst designs and delivers campaign performance reports and dashboards, delivers campaign insights to drive marketing performance to refine and optimize our efforts, and manages the transfer and processing of all data and lists for our acquisition and retention campaigns. Performs other duties as assigned.

Key Accountabilities

• Partner with stakeholders to understand their campaign objectives and design reports and dashboards to meet organizational growth needs.
• Synthesize campaign insights from traditional and online channels and reporting applications to provide overall results and recommendations.
• Perform additional processing on campaign list files to deliver proper level of personalization and campaign tracking.
• Prepare and transfer files to marketing partners (both internal and external) in support of marketing initiatives.
• Interface with IT to establish and maintain secure transfer protocols for sending and receiving data with private health information or personally identifiable information.
• Oversee campaign set up and tracking of direct response campaign activity to ensure attribution to activity source.
• Maintain established campaign taxonomy and structure through campaign hierarchy within CRM platform.
• Monitor performance marketing response channels to ensure proper operation of incoming leads through mail, online and telephone.

Required Qualifications

Bachelors degree, ideally in Business, Marketing, Analytics, Math or Statistics; equivalent combination of education and work experience will also be considered. 3+ years of experience in performance marketing measurement, or some form of marketing analytics.

Skills and Abilities

Experience with data visualization tools such as Power BI, Qlik Sense, Tableau or Google Looker Studio required. Demonstrated proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) required. Healthcare experience is preferred, however not required. Experience with data analytics tools such as Alteryx, , or Customer Relationship...