Job Description
Gulf Coast News in Fort Myers, Florida has an opening for an experienced Audience Insights and Analytics Director . As Audience Insights and Analytics Director, you will analyze all impressions and research information to design compelling presentations for our sellers and outside promotion. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television. You will be proficient in Nielsen software, Marshall Marketing, and Wide Orbit Media Sales. Audience Insights and Analytics Directors will be engaged in providing relevant research and strategic guidance to the stations' news, programming and creative services departments, while being analytical, creative and proactive. You will report to the Sales Director.
Responsibilities
Requirements
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
About Us
Hearst Television (HTV) owns and / or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Is Hiring Audience • Fort Myers, FL, United States