Job Description
Job Description
Location : St. Louis, MO (On-site)
Reports To : Content Manager
About Plug
Plug is a fast-growing direct-to-consumer technology company redefining how people buy tech. We specialize in Certified Pre-Owned electronics — primarily smartphones, tablets, laptops, smartwatches, and accessories — offering customers a more affordable and environmentally responsible alternative to buying new.
Our mission is simple : reduce electronic waste (e-waste) while making reliable, high-quality technology accessible to everyone. Since 2009, we’ve helped keep over one million working devices out of landfills — and we’re just getting started.
With over 10 million followers across TikTok, Instagram, YouTube, and more , Plug has built one of the largest and most engaged communities in the certified pre-owned tech space. Our content reaches millions weekly, and we’re leveraging that reach to educate, entertain, and drive real change in how consumers think about refurbished tech.
We’re not just a brand — we’re a movement. Join us in shaping the future of tech by building a more sustainable and connected world.
We are seeking an energetic Social Media Lead who is passionate about content creation, and emerging trends — particularly short-form video and live shopping. You’ll play a key role in amplifying Plug’s mission, building community, and creating content that not only entertains but converts viewers into lifelong customers.
Key Responsibilities
1. Short-Form Content Creation
- Conceptualize, script, shoot, and edit short-form videos (e.g., TikTok, Reels, YouTube Shorts) showcasing Plug’s product offerings, promotions, and eco-friendly mission.
- Collaborate closely with the marketing and creative teams to maintain a consistent brand voice, style, and messaging across all short-form content.
- Continuously monitor trends and platform updates to ensure content remains fresh, engaging, and in line with best practices.
2. Live Shopping & Streaming Events
Plan, organize, and host live shopping events on social platforms to showcase new or featured products, demonstrating features and benefits to drive immediate sales.Work cross-functionally with product, sales, and customer support teams to ensure inventory alignment and smooth execution during live events.Track performance metrics for each live stream (e.g., attendance, engagement, conversions) and leverage insights to optimize future events.3. Social Media Strategy & Management
Develop and implement a comprehensive social media strategy that increases brand visibility, engagement, and conversions across multiple platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube, etc.).Oversee daily posting, community engagement, and content scheduling—ensuring content is timely, on-brand, and effectively driving key objectives.Monitor and analyze social media analytics to optimize campaigns, predict trends, and inform broader marketing strategies.4. Community Engagement & Customer Support
Engage with users across platforms, responding to questions, comments, and customer service inquiries in a timely, empathetic, and solutions-focused manner.Collaborate with the customer support team to maintain brand reputation, address concerns, and build loyalty among Plug’s online community.5. Influencer Partnerships
Identify and collaborate with relevant influencers who align with Plug’s mission and values.Negotiate contracts, manage relationships, and co-create content to expand reach and drive product awareness.6. Paid Social & Advertising
Partner with the marketing team to plan and optimize paid social campaigns, ensuring they’re in sync with organic content objectives.Oversee budget allocation, track ROI, and make data-driven recommendations for campaign improvements.7. Trends & Innovation
Stay current on emerging social media features, platforms, and trends.Proactively suggest new content ideas, platform expansions, and creative strategies to keep Plug ahead of the curve.8. Reporting & Analytics
Set clear KPIs (reach, engagement, conversions, etc.) and report on social media performance regularly.Use data-driven insights to refine content strategies, set future objectives, and influence broader marketing decisions.Qualifications & Skills
Education & ExperienceBachelor’s degree in Marketing, Communications, or related field (or equivalent experience).2+ years of proven experience in social media management, preferably in a fast-paced, consumer-focused environment.Demonstrated proficiency in short-form video creation; live streaming or webinar hosting experience a plus.Creative & Technical SkillsStrong knowledge of video editing software and mobile editing tools (e.g., CapCut, Adobe Premiere Rush, InShot).Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite) and analytics tools (e.g., Google Analytics, native insights).A keen eye for design, aesthetics, and storytelling.Interpersonal & CommunicationExcellent written and verbal communication skills, with the ability to adapt tone and style across different platforms and audiences.Comfortable on camera, with strong presentation skills for live events and video content.Highly organized, detail-oriented, and able to handle multiple projects concurrently.Brand AlignmentPassion for sustainable practices, technology, and social media.Ability to champion Plug’s mission of reducing e-waste through engaging, educational, and inspiring content.