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Director Kevzara HCP Marketing US

Director Kevzara HCP Marketing US

SanofiCambridge, MA, US
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Director Kevzara HCP Marketing US

The Director will lead the tactical execution and ongoing management of physician-focused marketing and specialty programs for Kevzara in the U.S. market. Reporting directly to the U.S. HCP Marketing Lead, this role requires a dynamic and self-driven individual with strong strategic thinking and cross-functional collaboration skills. The ideal candidate will thrive in a fast-paced environment and demonstrate the ability to independently manage complex deliverables while aligning with broader brand objectives.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

Strategic Planning & Brand Execution

  • Lead the execution of Kevzara's branded and unbranded strategic and tactical plans for Healthcare Providers (HCPs) and Advanced Practice Providers (APPs), in close collaboration with the Consumer and Digital Marketing partners and agency partners, to drive awareness and adoption of Kevzara.
  • Partner with the Consumer and Digital Marketing partners to develop and optimize non-personal promotional content and collateral that align with Kevzara's positioning and engagement strategy.

Content Development & Field Enablement

  • Oversee the development and deployment of Kevzara HCP Speaker Programs, including speaker training and content alignment with brand messaging.
  • Collaborate with the Thought Leader Liaison (TLL) Director and agency teams to create impactful materials for field use, supporting peer-to-peer engagement and scientific exchange.
  • Work with the Field Sales Training partners to design and deliver training resources that support the launch and pull-through of Kevzara promotional assets.

    • Insights & Market Research

  • Lead the generation of actionable HCP insights through Advisory Boards and primary market research initiatives, in partnership with internal stakeholders and external agencies, to inform Kevzara's strategic direction.

    • Field Engagement & POA Execution

  • Work cross-functionally to develop and execute Kevzara Field Sales Plan of Action (POA) meetings, ensuring alignment across cross-functional teams and readiness of field-facing materials.

    • Performance Measurement & Competitive Analysis

  • Collaborate with Digital and Consumer Marketing partners to conduct market analysis and competitive benchmarking, measuring ROI across Kevzara's personal and non-personal HCP marketing initiatives.

    • Operational Excellence & Compliance

  • Manage administrative aspects of Kevzara HCP marketing projects, including contract development, purchase order generation, budget tracking, and reconciliation.
  • Ensure all Kevzara promotional activities are executed in full compliance with legal, regulatory, and medical standards.

    • Cross-Functional Leadership

  • Lead and support cross-functional initiatives across Kevzara's HCP marketing efforts, contributing to brand growth and strategic innovation.

    • About You

    Qualifications :

  • Bachelor's degree in Business, Biosciences, or a closely related field, with 57 years of experience in the pharmaceutical or biotechnology industry OR
  • Master's degree in Business, Biosciences, or a closely related field, with 3+ years of relevant industry experience

    • Core Competencies :

  • Proven experience in designing, conducting, and interpreting market research to inform strategic decisions
  • Strong leadership in managing projects through the Medical, Legal, and Regulatory (MLR) review process
  • Exceptional ability to prioritize, coordinate, and manage multiple projects simultaneously in a fast-paced environment
  • Demonstrated success in working cross-functionally and collaboratively across diverse teams
  • Strong customer-centric mindset with the ability to anticipate and respond to internal and external stakeholder needs

    • Professional Attributes :

  • Self-starter with a proactive approach and ability to take ownership from day one
  • Excellent oral and written communication skills, with attention to detail and clarity
  • Highly dependable, organized, and goal-oriented with strong time management skills
  • Discreet and professional, with a solid understanding of confidentiality and data sensitivity
  • Effective communicator who proactively shares timelines and progress updates
  • Ability to navigate complex organizational structures with minimal supervision
  • Adaptable and resilient in a dynamic, evolving environment

    • Additional Requirements :

  • Willingness to travel nationally as needed

    • Why Choose Us?

  • Bring the miracles of science to life alongside a supportive, future-focused team.
  • Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.

    • Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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    Director Hcp Marketing • Cambridge, MA, US

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