Job Description
Job Description
Description :
Roers Companies is seeking an energetic, dedicated professional to join our team in Plymouth, MN as a Digital Marketing Specialist.
About Us
Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.
About You
You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values—passion, work ethic, teamwork, integrity, and ownership mindset.
Responsibilities
- Working with Marketing Manager(s) and Director of Portfolio Marketing to implement marketing campaigns for our growing portfolio of brands
- Executing the full development and maintenance of our property websites including design, copywriting, user experience, and search engine optimization
- Understanding sales and leasing workflows and tracking key performance indicators on a regular basis
- Creating content for social media channels and managing both the social media accounts and content management platform
- Overseeing marketing technology systems used to enhance reputation management and actively drive initiatives to generate more customer reviews across the portfolio
- Developing email marketing campaigns to achieve business objectives
- Implementing multi-touch marketing campaigns
- Secondary research on new market trends and competitors
- Analyze and report on marketing performance
- Other duties as assigned
Requirements : Education :
Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferredExperience :
3+ years of relevant marketing experience in a corporate or agency environmentExperience in real estate property management, leasing, and / or B2C marketing preferred.Skills / Abilities :
Computer skills :Office365 including Microsoft Word, PowerPoint, Outlook, Excel, and Teams
Website design and management platforms — experience with RentCafé and WordPress preferredMass email platforms including MailChimpGraphic design programs including Adobe Creative Suite and CanvaDigital marketing channels :Google platforms including Ads, Analytics, and Business Profiles
General knowledge of SEO practices preferredSocial media platforms including Facebook and InstagramStrong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionallyAble to interact with wide range of internal and external stakeholdersSelf-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven.Willingness to learn and explore new strategiesFlexible to juggle multiple projects and priorities to meet changing deadlinesEmbodies our core values : passion, integrity, work ethic, ownership mindset, and teamworkMaintains a neat, well-groomed, and professional appearanceCompensation and Benefits for Digital Marketing Specialist :
Pay Range : $53,000 - $69,200
Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role .
Roers offers a comprehensive benefits & perks package to full-time employees which may include :
Health Plans - Medical, dental, vision, FSA, and HSAFamily Leave - Paid birth & bonding leaveEmployer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disabilityAdditional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance401(K) - 3% company match, 100% vested after 2 years of employmentCompetitive PTO - 3 weeks of PTO with immediate accrual, 7 paid holidays, 1 floating holiday, your birthday, and bereavementHealth and Wellness - fitness membership reimbursement programFree stays in Roers’ properties guest suitesRent Discount - 20% discount for employees living in Roers Companies propertiesEmployee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employmentCharitable Match Program – Roers matches employee donations to charitable organizationsProfessional Development OpportunitiesEmployee Assistance ProgramsRoers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.
Roers Companies participates in E-Verify to confirm the employment eligibility of all newly hired employees. For further information about the federal E-Verify program, please click to see the Right to Work and E-Verify Participation posters.
Candidates will be required to pass a criminal background check and motor vehicle record.
In order to be considered for this position, applicants must complete a survey at this link :
https : / / go.cultureindex.com / s / 83Iy24550b
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