Social Media Manager

Job Description

Job Description

Salary : $60,000-$70,000

Since our inception in 2017, PURPLE has been on a mission to redefine denim culture. Blending industrial design, streetwear, and luxury fashion, we've curated a collection of mens denim and luxury basics that transcend trends. At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.

We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals is what makes our company strong and successful.

Job Summary

We are seeking a Social Media Manager to join our New York head office. This role requires a creative, strategic thinker with a deep understanding of social platforms and how to engage audiences globally. You will be responsible for developing and executing social media strategies that increase engagement, build brand awareness, and drive conversion. The ideal candidate will have a proven track record of creating compelling content, managing multi-platform campaigns, and delivering measurable results.

Responsibilities

• Develop and execute social media strategies aligned with marketing and brand objectives.
• Capture, produce, and edit short-form video, photography, and graphic content optimized for each platform.
• Write engaging, on-brand copy tailored to campaigns and platform audiences.
• Maintain a consistent brand voice and tone across all channels.
• Own and manage the content calendar.
• Lead monthly planning sessions to align upcoming posts with key initiatives.
• Partner with cross-functional teams to create content for product launches, partnerships, and brand initiatives.
• Monitor performance analytics and platform trends to optimize content, increase engagement, and drive conversion.
• Manage community interactions by monitoring and responding to comments and messages in real time.
• Coordinate product seeding and sample requests in collaboration with PR team.
• Compile presentations and recap decks for internal updates and brand reporting.

Skills & Qualifications

Benefits

Please note this job is located in our New York office and is expected to be performed on-site.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted. We are an equal opportunity employer; all employment is decided based on qualifications and business needs.