Sr. Field Events Marketing Specialist

Overview

We are seeking a dynamic, hands-on Sr. Field Events Marketing Specialist to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across US East & Canada in alignment with regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self-starter marketer who thrives by orchestrating memorable experiences, driving results, and positioning the brand in key market segments through local and regional events, roundtables, trade shows, and conferences.

As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint's field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is highly organized, detail-oriented, with a passion for event marketing and a proven track record of success.

Key Responsibilities

Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing objectives, priorities, and integrated campaigns. Leverage industry trends and competitive landscape to inform event planning and execution.

Own and Execute Field Events : Serve as the primary owner for SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.

End-to-End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful experiences.

Cross-functional Promotions : Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.

Reporting, Analytics & ROI : Design and implement frameworks to track KPIs, event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data-driven insights to optimize future activations.

Market Intelligence : Maintain knowledge of local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Identify competitor activity and understand regional trends and customer needs.

Budget Management : Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.

Brand Representation : Uphold the company’s brand standards across all event activations, ensuring a consistent and high-quality experience.

Success Factors

Field events and tradeshows delivered on time, within scope, and on budget

Achievement of event-specific KPIs and measurable business outcomes

High levels of internal and external partner satisfaction and trust with sales, partners, customers and vendors

Demonstrable ROI and impact of field events on campaign and pipeline goals

Effective strategic positioning at targeted industry tradeshows and conferences

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience

4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment

Demonstrated expertise in planning and executing vendor-led events, roundtables, and local and regional 3rd-party tradeshows and conferences

Proven track record of delivering successful field events and activations

Excellent strategic thinking, project management, interpersonal, communication and presentation skills

Proficiency with marketing automation, event management platforms, and analytics tools (e.g., Marketo, CVENT, Salesforce, Tableau)

Experience with budget management, vendor and supplier management, and purchase processes in tools such as Coupa

Strong data analysis skills and ability to report on event success with actionable recommendations

Ability to adapt strategies quickly in response to market shifts and to work in fast-paced environments

Ability to work independently and collaboratively across teams

Ability and willingness to travel (25%-30%) for event coordination and execution

Benefits and Compensation

Benefits and compensation vary by location. This role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, and possibly equity participation. Base salary ranges are location-dependent.

Base salary range for US-based employees : $95,700 – $136,700 – $177,700. Other locations have competitive salary ranges based on home location.

About SailPoint

We are an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected status. Reasonable accommodations are available on request.

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