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Founding Lead, B2B Marketing
Founding Lead, B2B MarketingSuperpower • San Francisco, CA, United States
Founding Lead, B2B Marketing

Founding Lead, B2B Marketing

Superpower • San Francisco, CA, United States
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This role is about telling that story to the enterprise market. As our Founding Lead, B2B Marketing , you’ll shape the narrative that inspires executive buyers, consultants, and brokers—and you’ll execute with speed. You’ll be both strategist and doer : experimenting, iterating, and laying the foundation for a world-class marketing team.

What You’ll Do

  • Develop and refine positioning and messaging for employers, health plans, and brokers.
  • Craft narratives and assets that resonate with executive buyers and consultants.
  • Run growth experiments across channels—paid, organic, PR, and events.
  • Build enablement materials (decks, one-pagers, case studies) that drive sales.
  • Launch campaigns across email, social, and events.
  • Partner directly with Sales and Growth to generate demand.
  • Build the early marketing playbook and foundation for a future team.

Who You Are

  • 4–7+ years in marketing or growth, ideally at early-stage startups.
  • A storyteller who can translate vision into sharp narratives.
  • Hands-on : comfortable writing copy, designing decks, and running campaigns.
  • Entrepreneurial and thrives in ambiguity with a bias toward action.
  • Collaborative, especially with Sales and Outbound.
  • Bonus : a whiz with tools like Zapier, or Cursor—able to hack together scrappy workflows, automations, and creative growth experiments.
  • Bonus : healthcare, benefits, or other complex B2B experience.

    • Why Join Superpower

  • Foundational role in building our B2B marketing function.
  • Chance to define how we communicate Superpower’s story to the enterprise market.
  • Join a team of ex-founders, YC alumni, and mission-driven builders working at the edge of speed and ambition.
  • Competitive salary and equity in a company scaling toward generational impact.

    • Investors

  • Forerunner Ventures (tier 1 US-based VC)
  • Susa Ventures (tier 1 US-based VC)
  • Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world)
  • Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
  • Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
  • Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
  • Shaan Puri (angel and podcast host of my first million)
  • Cameron & Tyler Winklevoss
  • Evan Moore (Founder of Doorash; Partner at Khosla Ventures)
  • Justin Mares (Founder of TrueMed)
  • Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service)

    • Cementing the opportunity

  • The world’s biggest company will be in consumer healthcare
  • Solving longevity – the most important problem of our time
  • A mayo clinic executive program 2.0 in the cloud

    • Company Philosophies

  • We are all here to genuinely do our life’s best work.
  • Insanely high talent bar, never settling. A players only (see steve jobs)
  • We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
  • We aim to set the gold standard for team health culture on the planet - live the ethos!

    • Culture at Superpower

    Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    Marketing and Sales

    Referrals increase your chances of interviewing at Superpower by 2x

    #J-18808-Ljbffr

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    Marketing Lead Marketing • San Francisco, CA, United States

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