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Experiential Marketing Coordinator

Experiential Marketing Coordinator

Watts WaterMenomonee Falls, WI, US
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Experiential Marketing Coordinator

We're Watts. Together, we're reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation and we have a dynamic future ahead.

We are seeking a creative and detail-oriented Experiential Marketing Coordinator to support the planning, execution, and optimization of brand experiences that engage and inspire our target audiences. This role is ideal for someone passionate about event marketing, brand storytelling, and creating memorable customer interactions in the B2B space. This individual will oversee the coordination of our mobile display van fleet and assist in a variety of marketing responsibilities as needed.

Duties and Responsibilities include the following. Other duties may be assigned.

  • Assist in the development and execution of experiential marketing campaigns, including customer events, brand activations, sponsorships, and trade shows.
  • Coordinate mobile display van program including scheduling visits with Rep Agencies, keeping product displays current, creating impactful promotions, track and communicate success of program, and coordinate with van drivers.
  • Assist with logistics for events including venue selection, vendor management, staffing, and on-site execution.
  • Manage timelines, expenses, and post-event reporting to measure ROI and effectiveness.
  • Support the creation of event materials such as signage, swag, and promotional assets.
  • Research industry trends and competitor activations to inform strategy and innovation.
  • Assist with social media and content capture during live events.
  • Oversee sample chip and promotional items programs : recommending merchandise, placing orders, tracking inventory and fulfillment.
  • Complete department support tasks which may include database management & lead follow-up, budget reconciliation, updating company presentations, video creation & editing, metrics reports and internal communications.
  • Assist with other marketing projects as needed.
  • Moderate travel is required.

Education and / or Experience

  • BS or BA in marketing related field preferred with 1-2 years experience or an equivalent combination of education and experience.
  • Knowledge of Microsoft portfolio. Familiarity with Adobe Creative Suite. Advanced PowerPoint skills, photography and video editing are a plus.
  • Willingness to travel and work occasional evenings / weekends for events.
  • Competencies

  • Communication - Excellent written communication skills. Must write clearly, informatively, and logically, and have the ability to vary writing style to meet the needs of the audience.
  • Customer Service - Strong interpersonal skills. Ability to build effective internal and external relationships.
  • Quality - Must be detail oriented and quality focused.
  • Organizing - Great organizational skills, ability to multi-task, and work successfully in a fast-paced environment.
  • Initiative - Disciplined and self-directed to follow timelines and meet deadlines as requested. Knows how to get things done through peers and / or subordinates, and the use of process / systems. Exhibits political savvy.
  • Problem Solving - Ability to define problems, collect data, establish facts and draw conclusions.
  • Adaptability - Receptive to change. Provides a positive influence when change is necessary. Ability to work with cross functional teams.
  • Watts in it for you :

  • Competitive compensation based on your skills, qualifications and experience.
  • Comprehensive medical and dental coverage, retirement benefits.
  • Family building benefits, including paid maternity / paternity leave.
  • 10 paid holidays and Paid Time Off.
  • Continued professional development opportunities and educational reimbursement.
  • Additional perks such as fitness reimbursements and employee discount programs.
  • At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

    And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

    Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.

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