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Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

VirtualVocationsSpringfield, Massachusetts, United States
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A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities

Develop and implement advanced lifecycle marketing strategies across various channels

Utilize data-driven insights and segmentation techniques to enhance customer retention and experience

Manage program schedules and cross-functional communications to ensure successful campaign execution

Required Qualifications

Proficiency in analytics and segmentation techniques

Strong command of CRM marketing channels with hands-on experience

Experience with project management software for organizing and tracking projects

Knowledge of AI / ML insights for marketing strategies

Basic creative design skills

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Lifecycle Marketing Manager • Springfield, Massachusetts, United States

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