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Associate Director of Brand Management

Associate Director of Brand Management

McDermott Will & EmeryNew York, NY, US
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Associate Director Of Brand Management

Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,750 lawyers and 3,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work.

At McDermott, we don't just invest in your future, we accelerate your career wherever it may lead. That includes supporting you both in and outside of the office.

With us, you'll find :

  • A firm where everyone belongs : Our award-winning culture prioritizes warmth and authenticity we encourage you to be yourself!
  • Enthusiasm for all perspectives : We're smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
  • Support to feel your best and do your best : Wellness is integral to building a successful career and a rich life. That's why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
  • Real rewards for real work : We offer generous compensation packages that recognize hard work and excellence.

Job Description :

We are seeking a dynamic and experienced Associate Director of Brand Management to lead the management of our refreshed McDermott Will & Schulte brand. We are an award-winning, data-driven Marketing, Brand and Communications, and Business Development team supporting one of the fastest growing and top law firms in the US with a global reach. Reporting to the Director of Brand and working closely with other department leaders, this role will oversee the strategies, platforms and processes required to propel and protect the McDermott Will & Schulte brand.

Essential Functions and Responsibilities :

  • Brand Governance and Education : Establish and maintain brand guidelines, governance structures and platforms (e.g., Brand Center) and education and training strategies to ensure consistent application across internal and external communications. Act as the brand steward, providing oversight and feedback on materials, campaigns, and initiatives.
  • Brand Intelligence : Monitor the competitive landscape and brand performance through metrics, market research, and competitive analysis. Utilize insights to inform strategies and optimize brand-related initiatives.
  • Branded Merchandise and Activations : Develop and manage the firm's approach to swag, including the sourcing of items for premier experiences and events. Collaborate with Procurement and other teams to maintain an "always on" inventory of items for our brand e-store. Identify and implement experiential activation ideas that can be used at events to showcase our brand in action.
  • Messaging and Copywriting : Collaborate with content, creative marketing, business development, and communications teams to develop verbal strategies and copy for advertising and brand messaging that enhance brand perception and client engagement.
  • Team Leadership and Coaching : Focus on developing a best-in-class team including ensuring skills and capabilities meet the needs of the department and firm, determining career paths, defining professional development goals, and providing coaching and training.
  • Innovation : Bring new and innovative ideas related to brands, events, campaigns, content development, digital marketing, data analytics, effective technology and Generative AI.
  • Job Specifications :

  • At least ten years of experience
  • Multi-year experience in a brand-focused role at a professional services firm or brand agency
  • In-depth knowledge of the role that brand (and its elements) can play in driving a strategy forward
  • Proven experience in a senior brand role, preferably within management consulting, big four accounting, or brand agencies.
  • Experience in brand management at complex, global organizations, including working with creative teams to develop brand and creative strategies, working with marketing teams to implement brand programs and campaigns, brand and service positioning, brand measurement, and the development of recruiting and brand-level campaigns
  • Excellent leadership and team management skills, including excellence in operational process mapping
  • Exceptional communication and relationship-building skills, including the ability to tell compelling stories through written and verbal communications
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Strong analytical skills to interpret data and make informed decisions
  • Adaptability to changing market conditions and business needs
  • Innovative mindset with a focus on continuous improvement and growth.
  • Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses. Target Hiring Range $218,000 - $281,000. Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.

    As part of our ongoing commitment to be #AlwaysBetter for our people, clients and communities, we have created a culture of belonging that champions your individuality as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career. With McDermott, you can live a life you love both in and outside of the office.

    Physical Demands and Work Environment :

    The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Physical Demands :

  • While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear.
  • Employee must occasionally lift up to twenty (20) pounds.
  • Work Environment :

  • Typical indoor office environment
  • Disclaimer : The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.

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    Director Of Brand Management • New York, NY, US

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