Global Social Media Manager, LuxuryNew York, United States (New York)

Global Social Media Manager, Luxury

Established in 1744, Sotheby's is the world's premier destination for art and luxury. Sotheby's promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby's believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.

The Role

The Global Social Media Manager, Luxury role will provide expertise and leadership in the social media landscape while delivering on our social strategy for global Luxury sales and activations across core Sotheby's channels, as well as managing 5 dedicated luxury Instagram accounts focused on Jewelry, Watches, Style, Sports and Wine & Spirits.

The ideal candidate is someone who is always looking for what's next in social mediawith expertise in speaking to luxury markets. Someone who thrives in a fast-paced environment, who is a natural storyteller and is always looking for the best way to tell itwhether that's an Instagram carousel, Threads, or a TikTok series. Self-motivated and agile, this role will be key in bringing fresh and creative social ideas to life that place the brand in key cultural conversations. Did you get lost in a Wirkin subreddit in January? Spot the Romanee-Conti mention in Squid Game? Consider applying!

This role will work closely with the Luxury Marketing, Press, and Specialist departments to bring to life the incredible objects that come through our doors.

Responsibilities

• Responsible for delivering creative social-first content to increase followers, reach and engagement across our core social channels and dedicated luxury accounts for ~200 annual global auctions and events.
• Identify efficient ways to reach potential luxury buyers on Instagram, Twitter, YouTube, TikTok, etc.
• Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.
• Identify cultural connections with the brand and outline ways of engaging through social conversations.
• Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.
• Continually explore new channels for Sotheby's to use to grow our social media reach.

Ideal Experience & Competencies

The proposed base salary for this position ranges from $70,000-$90,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.