PPC Specialist / Google Ads Specialist - SEM - Paid Search Job at Make & Model M

Overview

PPC Specialist / Google Ads Specialist - SEM - Paid Search

Role : Paid Search Specialist - SEM - Google Ads - Automotive

Employment Type : Full-Time

Location : In-Office in our Ohio City / Cleveland Location 5 Days Per Week

Travel : none

About The Role

As a Paid Search Specialist at Make & Model Marketing, you’ll be responsible for the day-to-day management of paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and Microsoft Ads. Your focus will be on driving high-quality traffic and measurable results for our automotive dealership clients through a variety of campaign types, including Search, Display, YouTube, Performance Max, and Vehicle Listing Ads as well as Paid Social Ads.

This role is a balance of execution and strategy. You’ll work within our proven internal processes while also taking initiative to drive performance, optimize campaigns, and meet both client expectations and internal KPIs. You’ll collaborate closely with account managers to understand client goals and build data-driven strategies that support them. You’ll also work with internal teams to gather creative assets and ensure campaigns meet all compliance, brand, and co-op guidelines.

You’ll be responsible for managing monthly budgets that range from hundreds to thousands of dollars, ensuring campaigns stay on track and perform efficiently. Your ability to make smart, strategic recommendations is key — as is your dedication to staying current with platform changes, new campaign types, and paid media best practices.

Requirements

• Minimum 2–3 years of hands-on experience managing paid search campaigns across Google Ads, Microsoft Ads, and Meta (Facebook / Instagram)
• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization
• Minimum 2–3 years of experience analyzing paid media performance using Google Analytics and other reporting platforms
• Proficiency in Google Workspace tools (Docs, Sheets, Drive) and Microsoft Office (Word, Excel)
• Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights
• Excellent organizational and time management skills; able to manage multiple accounts and campaigns simultaneously
• Experience in a client-facing role is preferred, but not required
• Ability to communicate clearly with team members and collaborate in a fast-paced, detail-oriented environment

Responsibilities

The Ideal Candidate

The First 90 Days

By the end of your first 90 days, you’ll have a strong understanding of our approach and the tools at your disposal — and feel ready to independently manage your own client accounts with confidence.

Compensation and Benefits

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