Director of Marketing

Job Description

Job Description

Salary :

SUMMARY OF POSITION :

This role will oversee all marketing initiativesfrom building the firms brand to campaign execution and agency oversightwhile building processes that scale with the business. Youll interface with firm leadership and agency partners and oversee junior team members as theyre added.

PRIMARY DUTIES AND RESPONSIBILITIES :

• Execute the firms overarching marketing strategy in collaboration with leadership and cross-functional teams
• Lead, manage, and refine all digital marketing efforts, including SEO, paid search, paid social, organic social, email marketing, and website conversion.
• Act as the point of contact for external marketing agencies, ensuring deliverables are high-quality, on-brand, and tied to measurable goals.
• Monitor performance metrics and translate data into actionable insights; identify and resolve inconsistencies in reporting.
• Elevate the firms brand through marketing campaigns, attorney profile-building, PR opportunities, and event marketing.
• Maintain high standards of brand consistency across all channels, ensuring visual identity and tone reflect firm positioning.
• Support content and thought leadership initiativesincluding podcast production, media placements, and internal collateral.
• Collaborate cross-functionally with internal teams and external partners to ensure marketing activities are aligned with business development goals.
• Oversee campaign project management using tools like Monday.com or similar platforms.
• As the team grows, recruit, mentor, and manage junior marketers or contractors.

POSITION REQUIREMENTS / QUALIFICATIONS :

Schedule :