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Manager of Marketing and Communications

Manager of Marketing and Communications

Texas Star PharmacyPlano, Texas, United States
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Job description : About Us

We are a leading compounding pharmacy committed to enhancing patient care through personalized, innovative pharmaceutical solutions. As we expand our reach and impact, we are seeking a results-driven and visionary Manager of Marketing to lead brand strategy, public relations, digital marketing, and AI-enhanced marketing operations. This is a unique opportunity to shape the voice of a healthcare innovator at the intersection of precision medicine and cutting-edge technology.

Key Responsibilities :

1. Strategic Leadership & Brand Management

  • Develop and execute a comprehensive omnichannel marketing strategy with clear KPIs.
  • Oversee brand development, brand audit visual identity, tone of voice, and customer experience.
  • Lead cross-functional collaboration across departments and external vendors.

2. Content Marketing & Clinical Thought Leadership

  • Lead creation of compelling healthcare content tailored to clinicians, providers, and patients.
  • Oversee development of whitepapers, eBooks, case studies, websites, blogs, prescription guides, and print collaterals with AI-assisted copy and layout generation.
  • Drive SEO and SEM strategies using keyword clustering and dynamic content optimization.

    • 3. Public Relations & Communications

  • Serve as the brand’s primary media spokesperson and strategist.
  • Build strong media relationships, secure press coverage, and draft press releases, op-eds, and healthcare articles.
  • Lead crisis communication planning and reputation management initiatives, using AI-based sentiment analysis and review monitoring tools.

    • 4. Social Media, Community Engagement & Reputation Management

  • Manage a robust, AI-augmented social media strategy across platforms (LinkedIn, Instagram, Facebook, GMB, TikTok, etc.).
  • Use AI tools to generate, schedule, and analyze high-performance content.
  • Build partnerships with healthcare professionals, local organizations, and influencers.
  • Monitor and respond to online reviews using automated tools to maintain trust and credibility.

    • 5. Lead Generation & Campaign Management

  • Design and implement high-converting lead gen funnels using Google Ads, Meta Ads, and programmatic media.
  • Create and optimize landing pages using A / B testing, heatmaps, and AI-generated UX suggestions.
  • Develop marketing dashboards and reporting tools to measure ROI, CAC, LTV, and conversion rates.

    • 6. Events, Webinars & Trade Shows

  • Plan and execute pharmacy-focused events, conferences, webinars, and health fairs.
  • Develop promotional materials, manage event logistics, and ensure brand consistency.

    • 7. Email Marketing

  • Manage multiple email marketing campaigns with defined KPIs.

    • 8. Project and Vendor Management

  • Manage external vendors for website, graphic design, video and photo editors, etc.
  • Manage other high-priority marketing projects assigned by management.

    • Qualifications

  • Bachelor’s or master’s degree in marketing, Communications, PR, or related field (MBA preferred).
  • 5+ years of experience in a strategic marketing role, preferably in healthcare, pharmacy, or life sciences.
  • Proven track record in marketing leadership, PR execution, and campaign success.
  • Strong proficiency in AI and marketing technologies (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.).
  • Excellent writing, storytelling, and content development skills—both clinical and end user-facing.
  • Skilled in Google AdWords, Meta Business Suite, SEO / SEM, CRM management, and marketing automation.
  • Experience managing teams, budgets, vendors, and analytics dashboards.
  • Strong interpersonal, public speaking, and networking abilities.
  • Willingness to travel up to 20%

    • Job Type : Full-time

    Benefits :

  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Vision insurance

    • Ability to Commute :

  • Plano, TX 75023 (Required)

    • Work Location : In person

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    Manager Of Marketing • Plano, Texas, United States

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