Director, Business Development, Advertiser (Retail)

This job is with The Trade Desk, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What You’ll Do

Take North America / Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both the retail brand marketing organization, and their affiliated retail media business

Drive revenue growth on the Trade Desk platform aligned to the unique business objectives of both the Retail Media Businesses as well as the Retail Brand Marketing group

Architect and drive large Business Partnership agreements across both Retail Media and Retail Marketing organizations

Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform

Collaborate with our data partnerships team to create a total solution that will drive data revenue across assigned Retail Accounts

Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and an informed view of the value chain within programmatic advertising

Partner and collaborate across internal Trade Desk teams aligned towards growth of the retail business as a whole

Create and drive a strategic account plan to achieve revenue goals through existing business growth

Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product / engineering teams to guide product roadmap prioritization and successful customer integrations

Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)

Who you are

You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. Working with this client segment brings you ‘behind the curtain’ and into C-level conversations that shape major partnerships across the industry. You’re equally comfortable selling concepts to client-side and internal executives, get excited about new product offerings, and are a masterful relationship builder

8+ years' experience creating and building differentiated relationships with retailers

A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries

10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, Retailer client-side investment team, Retail Media Network, or DSP required

Brand and or Shopper marketing experience at a Consumer Packaged Goods company a plus

Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment, and measurement

Excel in collaboration across internal teams and stakeholders with proven results

Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership

A proven track record of :

Annual / Quarterly revenue growth across various industries and clients

Driving Brand investment and growth strategies to help large advertisers steal share of Wallet

Exceeding revenue targets consistently across multiple quarters

C-Suite Engagement :

Standing and delivering a C-Level strategy & narrative to drive long term business growth

Challenging the status quo of Media / Data strategies to drive long term partnerships

Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond

Owning execution of C-Level vision across client stakeholders

Shopper & Brand Budget Revenue Growth :

Driving Shopper and Merchant investment shifts to programmatic from traditional siloed investment channels

Proven and published thought leadership in combining National & Shopper spend

Navigating ambiguity and longstanding business challenges to reshape media practices

Driving Joint Business Partnerships

Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

CO, CA, IL, NY, WA, and Washington DC residents only :

In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.

Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note :

Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range.

The base salary range for this role is $146,000—$267,700 USD As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and to providing reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and require an accommodation for any part of the application or hiring process, please contact us at accommodations@thetradedesk.com

You can also contact us using the same email address if you have a disability and need assistance to access our Company website.

When contacting us, please provide your contact information and specify the nature of your accessibility issue.

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