Social Media Specialist Job at Elmhurst University in Elmhurst

Job Summary

The Social Media Specialist serves as a strategist and content creator across all social media platforms, with a particular focus on connecting with prospective students and authentically promoting the University's brand. This role is responsible for managing the University's social media presence. This is done by collaborating with departments across campus to ensure a consistent and effective digital presence, developing and implementing content strategies, and monitoring engagement and analytics. The Social Media Specialist serves as a liaison to the University's Office of Admission and is responsible for generating, posting and reporting on social media initiatives.

Essential Functions

• Manages the University's official social media channels, including but not limited to Facebook, Instagram, X, TikTok, Snapchat, LinkedIn, and YouTube.
• Writes and produces multimedia content (copy, images, video) tailored for each platform and audience, with a focus on prospective student engagement.
• Creates and maintains a social media content calendar aligned with key recruitment, retention, advancement, and other institutional priorities.
• Maintains the Admission social media calendar under the direction of the Director of Admission Marketing.
• Monitors and responds to social media conversations, including questions, comments, and direct messages, maintaining a responsive and engaging online presence.
• Supports institutional crisis communication by monitoring social media mentions and providing timely insights to leadership and responses, as appropriate.
• Manages the office\'s photo and video libraries.
• Supervises a team of student employees who support University social media accounts.
• Analyzes social media performance data, generates reports and dashboards to assess campaign effectiveness, and makes data-informed recommendations.
• Serves as a consultant across the University on best practices, brand alignment, and digital content strategy.
• Drives social strategies that support enrollment goals, student retention, community-building, and alumni engagement.
• Attends and provides live digital coverage of University events, sometimes requiring evening and weekend availability.
• Evaluates emerging platforms, trends, and tools to recommend adoption and ensure innovative content delivery.

Other Duties and Responsibilities

Minimum Qualifications

Preferred Qualifications

Working Conditions / Physical Requirements

The essential functions of this position are primarily performed in an indoor setting, but require some exposure to outdoor weather conditions. Work is often sedentary in nature and requires remaining in a stationary position for extended periods. Required abilities include speaking and hearing for in-person and virtual communication, using close and distance vision when reading documents or viewing screens, and performing tasks with repetitive fine motor skills. Work may require occasional lifting, bending, carrying, or otherwise moving objects weighing up to 15 pounds. Qualified applicants who can perform the essential functions of this position with or without reasonable accommodations will be considered.

Work Hours

Posting Date

09 / 25 / 2025

Closing Date

Open Until Filled

Yes

Special Instructions to Applicants

An overview of Elmhurst University benefits is available here .

Elmhurst University is a leading four-year institution of higher education that seamlessly blends a liberal arts education and professional preparation to help students acquire knowledge and skills for enduring success. Founded in 1871, Elmhurst now offers more than 70 undergraduate programs of study, more than 20 graduate and certificate programs in flexible formats, and the Elmhurst Learning and Success Academy for young adults with differing abilities. Elmhurst University ranks among the top 10 best regional colleges and universities in the Midwest, according to U.S. News & World Report.

Recruiting and retaining a diverse workforce is a critical component of the University\'s mission, vision and core values. Our commitment stems from the belief that an institution of higher learning is enriched by the presence of diversity. Elmhurst University is an equal opportunity employer and prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, national origin, gender, sexual orientation, religion, age, creed, ancestry, veteran status, marital status, disability, or any other characteristic protected by law.

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