Talent.com
serp_jobs.error_messages.no_longer_accepting
Integrated Marketing Program Director, Security & Risk

Integrated Marketing Program Director, Security & Risk

MediabistroSanta Clara, CA, United States
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to the Security and Risk buying group. This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results.

Key Responsibilities

  • Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities
  • Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders
  • Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets
  • Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling

Cross-Functional Leadership

  • Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders
  • Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap
  • Drive accountability for performance metrics across all participating teams
  • Performance Management & Optimization

  • Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions
  • Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement
  • Proactively identify opportunities to scale programs across business units and regions
  • Creative Excellence & Messaging

  • Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience
  • Our ideal candidate :

  • 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a security and risk B2B SaaS or technology environment
  • Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results
  • Exceptional leadership skills, with experience managing and influencing cross-functional teams.
  • Strong ability to prioritize and execute in a fast-paced environment
  • Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations
  • Curiosity for AI & Innovation : We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
  • For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

    Equal Opportunity Employer

    ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Director Integrated Marketing • Santa Clara, CA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Lead Field Marketing

    Lead Field Marketing

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lead- Field Marketing to oversee conference, event, and regional marketing efforts focused on ROI. Key Responsibilities Own the strategy, planning, and execution of all ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Director of Product Marketing

    Director of Product Marketing

    Scale AI, Inc.San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Scale AI is looking for an accomplished and driven Director of Product Marketing to lead the function.The product marketing team at Scale helps maintain Scale's brand, brings new products and solut...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Performance Marketing

    Director of Performance Marketing

    VirtualVocationsSanta Clara, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Performance Marketing to own and scale paid media and lifecycle marketing programs.Key Responsibilities Develop and execute multi-channel marketing strategies...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Brand Marketing

    Director of Brand Marketing

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Brand and Product Marketing.Key Responsibilities Deliver a unified brand narrative across various channels ensuring consistency in messaging and positioning...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing Director

    Digital Marketing Director

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Digital Marketing.Key Responsibilities Develop and execute comprehensive digital marketing strategies across various channels Design and implement consumer e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of Product Marketing

    Director of Product Marketing

    FortinetSunnyvale, CA, United States
    serp_jobs.job_card.full_time
    Join Fortinet, a cybersecurity the future of cybersecurity and redefine the intersection of networking and security.Fortinet's FortiGate Next Generation Firewall ranks #1 in the most security appli...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Director of Marketing Technology

    Director of Marketing Technology

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing Technology.Key Responsibilities Lead the strategy, implementation, and optimization of the marketing technology ecosystem, focusing on HubSpot Ov...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Director

    Marketing Director

    VirtualVocationsSan Francisco, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing.Key Responsibilities Own and scale performance marketing strategy across various digital channels Manage and forecast marketing budgets, ensuring...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Product Marketing to develop and manage strategies for promoting products and enhancing brand awareness. Key Responsibilities Develop and implement comprehen...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director of Marketing

    Senior Director of Marketing

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director, Integrated Marketing Communications.Key Responsibilities Lead annual integrated marketing communications planning, ensuring cross-functional alignment ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Security Practice Lead (Nationwide)

    Security Practice Lead (Nationwide)

    Presidio Networked Solutions, LLCPleasanton, CA, United States
    serp_jobs.job_card.full_time
    Presidio, Where Teamwork and Innovation Shape the Future.AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Lead Sr Manager, Product Marketing- Security Marketing

    Lead Sr Manager, Product Marketing- Security Marketing

    Cisco Systems, Inc.San Jose, CA, United States
    serp_jobs.job_card.full_time
    The application window is expected to close on 10 / 28 / 25.Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.We are seeking a Senior M...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Director of Marketing Analytics

    Senior Director of Marketing Analytics

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director of Marketing Analytics to lead brand and digital analytics strategy.Key Responsibilities Build and lead the marketing analytics framework, delivering in...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director of Program Management

    Associate Director of Program Management

    Codexis IncRedwood City, CA, US
    serp_jobs.job_card.full_time
    Codexis, a biotechnology company based in Redwood City, CA, is looking to hire an.Associate Director of Program Management. Codexis is a leading enzyme engineering company leveraging its proprietary...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of Transformation Program

    Director of Transformation Program

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Transformation Enterprise Program Office (Technology Delivery) for NA / Europe, working remotely. Key Responsibilities Serve as the single point of contact for...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Principal Product Marketing Manager, Security

    Principal Product Marketing Manager, Security

    ElasticMountain View, CA, United States
    serp_jobs.job_card.full_time
    Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale - unleashing the potential of businesses and people.The Elastic Search AI...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Strategic Segment Marketing Director

    Strategic Segment Marketing Director

    1010 Analog Devices Inc.Rio Robles, CA, United States
    serp_jobs.job_card.full_time +1
    NASDAQ : ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologie...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Marketing Technology Director

    Marketing Technology Director

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Technology Director.Key Responsibilities Develop and implement the marketing technology strategy aligned with overall marketing initiatives Lead administrati...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Integrated Marketing Director

    Integrated Marketing Director

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Integrated Marketing Director.Key Responsibilities Own and drive the integrated marketing communications strategy to align with business priorities and revenue goals ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Creative Director, Product Marketing

    Creative Director, Product Marketing

    Cisco Systems, Inc.San Jose, CA, United States
    serp_jobs.job_card.full_time
    The application window is being extended and is expected to close on Sept.Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.We are ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours