It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to the Security and Risk buying group. This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results.
Key Responsibilities
- Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities
- Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders
- Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets
- Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling
Cross-Functional Leadership
Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholdersFacilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmapDrive accountability for performance metrics across all participating teamsPerformance Management & Optimization
Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisionsProvide regular updates to leadership on performance, insights, and recommendations for continuous improvementProactively identify opportunities to scale programs across business units and regionsCreative Excellence & Messaging
Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audienceOur ideal candidate :
15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a security and risk B2B SaaS or technology environmentProven success in designing and executing multi-channel, persona-driven programs that generate measurable business resultsExceptional leadership skills, with experience managing and influencing cross-functional teams.Strong ability to prioritize and execute in a fast-paced environmentExpertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendationsCuriosity for AI & Innovation : We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
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