Director of Marketing
Job Summary
Develops and coordinates all marketing, sales, and promotional efforts on behalf of the company and its
services. Coordinates marketing activities to assure growth, service development, internal communications,
quality control, profitability, and operating cost efficiency.
Knowledge and Critical Skills / Expertise
Position Requirements (Education, Experience, Licensure / Certifications)
laboratory / healthcare setting.
Tasks, Duties and Responsibilities
1. Interact with physicians, employees and clients in a positive manner consistent with the mission and values
of Bako Diagnostics.
2. Create, Plan, Develop, Implement, and Measure the success of creative marketing strategies that drive
tremendous growth for the company; believing that big wins come from big ideas
3. Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other
functions of the organization. Lead and grow a creative, forward thinking marketing team.
4. Develop a deep understanding of Podiatry and Dermatology practice economics, laboratory standards and
preferences.
5. Create highly-effective promotional / educational materials, exhibits, and digital marketing programs;
Experiment and test new channels and techniques within the digital space. Create and manage website
content
6. Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other
functions of the organization. Lead and grow a creative, forward thinking marketing team.
7. Coordinate the appearance of all Organization print and electronic materials including letterhead, use of
logo, brochures, journals etc. Create long-term strategies for content creators to maximize brand awareness
and sales.
8. Partner with department leaders to develop strategic campaigns, lead generation, conferences, and
marketing events. Partner with VP of Corporate & Professional Relations to coordinate all trade events
and engage in clinical and marketing discussions with clinicians and association organizers. This will
include managing exhibit space, managing lecture opportunities, and managing special promotional
Docusign Envelope ID : 5E577ADA-4D82-4BAF-ADC8-9E18524CAD2B
events / dinners.
9. Ensure articulation of Organization’s desired image and position, assure consistent communication of
image and position throughout the organization, and externally. Manage corporate communications and
brand expansion. Manage social networking strategies i.e. Facebook, LinkedIn, YouTube, Instagram,
Twitter etc.
10. Regularly coordinate / oversee relevant market research and lead other projects as assigned.
11. Recommend and achieve short and long-term marketing goals and objectives.
12. Develop short and long-term plans and budgets for the Marketing team, monitor progress, assure
adherence, and evaluate performance.
13. Develop and maintain relationships with external agencies, vendors, and external partners to help execute
initiatives on-time and within budget to ensure high quality and cost-efficient results. Work with
colleagues to develop and maintain a strategic perspective based on marketplace and client needs and
satisfaction. Track competitor strategies, product development efforts, and overall industry trends and
develop strategies as appropriate.
14. Provide leadership, guidance and direction to marketing team of direct reports. Execute supervisory
responsibilities in accordance with the organization's policies and applicable laws. In conjunction with
Human Resources, responsibilities include interviewing, hiring, and training employees; planning,
assigning, and directing work; appraising performance; coaching employees; addressing issues, removing
barriers and resolving problems for team enablement.
15. Build and maintain a high-performance culture. Promote and foster a cohesive team environment.
Working Conditions
General office work environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
The employee must occasionally lift and / or move up to 15 pounds. Specific vision abilities required by this job
include close vision, depth perception and ability to adjust focus. While performing the duties of this job, the
employee is regularly required to sit and talk or hear. The employee is frequently required to use hands and
reach with hands and arms. The employee is occasionally required to stand and walk.
Positions Supervised
Marketing Team Members as assigned
Requirements listed are representative of minimum levels of knowledge, skills, and / or abilities. This position
description is not meant to imply that these are the only duties to be performed by the employee occupying this
position. Employees will be required to follow any other job-related instructions and to perform any other job
duties requested by the supervisor.
Director Of Marketing • Alpharetta, GA, United States