Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Qualifications
Experience & Expertise
- 4+ years of experience in data science, analytics, or related quantitative fields, ideally in GTM, marketing analytics, or growth-focused roles.
- Proven track record applying segmentation, targeting, and experimentation to drive acquisition, conversion, and retention improvements.
- Experience analyzing demand generation, funnel performance, and marketing / sales effectiveness.
Technical Proficiency
Advanced skills in SQL and Python (or R) for data extraction, modeling, and analysis.Proficiency with data visualization platforms to communicate insights clearly; strong preference for Tableau.Collaboration & Communication
Strong communication and storytelling skills with experience influencing business and technical stakeholders.Ability to quickly understand new business areas and translate complex analyses into actionable strategies.Mindset & Attributes
Customer-obsessed, with a passion for uncovering insights that improve acquisition, conversion, and retention.Agile and pragmatic, balancing rigorous analysis with fast, iterative execution.Bachelor’s degree in a quantitative discipline (Data Science, Statistics, Mathematics, Economics, Computer Science, or Engineering); Master’s preferred.Responsibilities
Segmentation & Targeting
Develop and refine advanced segmentation frameworks to identify, prioritize, and engage high-value Mid Market customers.Build predictive models (., propensity, churn, LTV) to inform targeting strategies across sales and marketing channels.Partner with GTM stakeholders to embed segmentation into campaign design, targeting, and personalization.Demand Generation & Funnel Optimization
Analyze the full GTM funnel to identify drivers of acquisition, conversion, and retention.Provide insights into marketing campaign performance, sales pipeline health, and channel effectiveness to maximize ROI.Recommend actionable strategies to improve funnel progression and accelerate revenue growth.Experimentation & Causal Inference
Design and execute experiments to test GTM hypotheses, validate strategies, and optimize initiatives.Apply causal inference methods to measure the true impact of marketing and sales efforts.Translate results into actionable recommendations that improve decision-making speed and confidence.Business Performance & Insights
Deliver recurring and ad-hoc analyses on business performance, uncovering growth levers and risk areas.Build measurement frameworks that provide visibility into acquisition, conversion, and retention outcomes.Synthesize insights into compelling stories that directly inform GTM strategy and execution.Collaboration & Leadership
Partner cross-functionally with Marketing, Sales, Product, and Finance to align on growth opportunities and investment strategies.Influence stakeholders through clear communication and data storytelling.Mentor junior team members, sharing best practices in experimentation, segmentation, and performance measurement.Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $159,500 - 215,500, Southern California $149,500 - 202,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
