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Marketing Manager
Marketing ManagerMoneyGram • Suffolk, VA, US
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Marketing Manager

Marketing Manager

MoneyGram • Suffolk, VA, US
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Company Description

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Role Description

  • Responsibilities (Meta-only) Own the growth plan & budget for Meta (monthly / quarterly forecasts, pacing, and ROAS / CAC targets).
  • Design full-funnel strategy (Awareness ? Consideration ? Conversion) and scale with CBO / ABO, bid strategies (Highest Volume, Cost Cap).
  • Lead a rapid creative testing cadence (hooks, formats, Reels / Stories / Feed), develop briefs, and collaborate with designers / editors.
  • Stand up robust measurement & tracking : Pixel / SDK, CAPI, AEM, event hygiene, UTMs, and dashboards; run A / B / Multivariate tests.
  • Maintain policy compliance & brand safety, troubleshoot delivery limits, stabilize learning, and manage ramp-up / ramp-down.
  • Coordinate cross-functionally (Product / Data / Creative) to turn insights into launches; manage agencies / freelancers as needed.
  • Report weekly on CPL, CPA, ROAS / MER, cohort quality, and next-step experiments.

Qualifications

  • Must-Haves
  • Hands-on Meta Ads experience managing = $5,000 / month (big plus : = 20,000 / month or seasonal scale).
  • Portfolio / case studies with clear business outcomes (ROAS / MER, CAC, budget scale, speed of testing).
  • Proficiency in Ads Manager, Event Manager, Pixel / CAPI, logical campaign structures (naming, UTMs, rules).
  • Clear communicator; data-driven; strong cross-functional collaboration.
  • Nice-to-Haves (still Meta-only)
  • Advantage+ (Shopping / App), Shops / Checkout, Lead Ads + Instant Forms, Click-to-WhatsApp / IG DM.
  • Familiarity with Meta Ads Reporting / Marketing API.
  • 0–2 years total experience is fine if the results are real (internships / projects welcome).
  • Qualifications
  • Comfortable running the loop : design ? launch ? measure ? iterate
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    Marketing Manager • Suffolk, VA, US