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Senior Content Manager Job at Unified Infotech in New York

Senior Content Manager Job at Unified Infotech in New York

MediabistroNew York, NY, United States
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Salary : Not a constraint for the right candidate

At Unified Infotech, we believe that true innovation stems from a deep understanding of the people behind the technology and the processes that guide it. Our mission is simple : to solve the toughest technical challenges by putting people and processes at the core of everything we do. We design cutting-edge web, mobile, and software solutions for a diverse range of clients, from emerging startups to established enterprises. Our commitment is to build products that not only address complex challenges but also set new benchmarks in the digital landscape.

At Unified, a job is not simply a job. It is a pursuit of excellence, a journey of creativity, collaboration, and strategic thinking to drive meaningful impact.

The Opportunity

Are you a visionary in the content creation world with a talent for driving growth within the software development services sector through impactful writing? Step into the world of digital storytelling as one of our Content Experts, where your passion for writing and strategic insight will play a pivotal role in shaping our brand's narrative.

We are seeking an experienced and highly motivated Senior Content Writer / Content Lead to join our marketing team. This role is pivotal in shaping our content strategy, boosting brand awareness, and generating leads through compelling storytelling and insightful content.

You will work closely with leadership, marketing, sales, support teams, and external partners to elevate our content strategy across all channels, being both innovative and ROI-driven. This is more than a job; it is an opportunity to leave your mark in the industry, grow professionally, and be part of an innovative team dedicated to excellence. If you're ready to lead our brands storytelling journey, we invite you to apply.

Key responsibilities : Your Mission, Your Impact

Content Strategy and Planning :

  • Develop and implement a comprehensive content strategy aligned with the company's goals and objectives.
  • Conduct market research to identify content trends, audience preferences, and competitive analysis.
  • Collaborate with cross-functional teams to ensure content aligns with overall marketing and business strategies.
  • Utilize a messaging framework to define and streamline content processes, ensuring consistency and alignment with brand messaging.

Content Creation :

  • Write, edit, and proofread high-quality content for various platforms, including website, blog, social media, email campaigns, whitepapers, case studies, and more.
  • Create engaging and SEO-optimized content to drive organic traffic and improve search engine rankings.
  • Develop content that communicates complex technical concepts in an accessible and compelling manner.
  • Produce tailored content for each stage of the buyers journey, including TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) content to effectively nurture leads and convert prospects into customers.

    • Content Management :

  • Oversee the content calendar to ensure timely delivery of content projects.
  • Manage and mentor a team of content writers, providing guidance and feedback to enhance their skills and output.
  • Maintain consistency in brand voice and style across all content channels.

    • Project Management :

  • Excellent project management skills and the ability to handle multiple projects simultaneously.
  • Experience working with North American and international clients.

    • Performance Tracking and Optimization :

  • Analyze content performance metrics and use data-driven insights to optimize content strategy and execution.
  • Implement best practices for content marketing, including A / B testing, keyword research, and audience segmentation.
  • Stay up-to-date with industry trends and emerging content marketing technologies to continuously improve our content efforts.

    • We're Searching for Someone With Qualifications :

  • Bachelors degree in English, Journalism, Marketing, Communications, or a related field.
  • 7+ years of experience in content writing, with at least 2 years in a team lead or senior role, preferably in the ITES or tech industry.
  • Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing diverse content types.
  • Proven experience in developing and executing successful content strategies.
  • Strong understanding of SEO best practices and content optimization techniques.
  • Intermediate to advanced understanding of tools to define messaging framework and competitor analysis like SEMRush and SimilarWeb.
  • Excellent project management skills with the ability to handle multiple projects simultaneously.
  • Experience using content management systems (CMS) like WordPress, Drupal etc. and marketing automation tools.
  • Ability to work collaboratively with cross-functional teams and external partners.
  • Strong analytical skills and experience with content performance tracking tools (e.g., Google Analytics)
  • Experience handling North American and International Clients.
  • Develop AI-optimized content strategies to align with AI-driven search engines and ranking systems.
  • Integrate AI ranking best practices into content creation to ensure high visibility in AI platforms like ChatGPT and Google SGE.
  • Analyze AI-driven content performance metrics and adjust strategies for better ranking and engagement.
  • Combine SEO and AI ranking techniques to ensure content performs well on both traditional search engines and AI-powered platforms.
  • Tailor content to meet AI personalization requirements, ensuring discoverability and relevance in AI systems.
  • Collaborate with AI and data teams to optimize content for AI technologies and future-proof content strategies.
  • Stay updated on the latest AI and LLM trends to continuously improve content strategies and performance.

    • Preferred Qualifications :

  • Masters degree in a related field.
  • Experience in B2B marketing, particularly in the ITES or tech industry.
  • Familiarity with graphic design and multimedia content creation.
  • Knowledge of UX / UI principles and their impact on content strategy.

    • Why Unified Infotech?

    Attractive salary and benefits

    We offer a highly competitive salary package complemented by a comprehensive range of benefits designed to support your professional and personal well-being.

    Dynamic, collaborative workplace

    We encourage open communication, diverse perspectives, and creative problem-solving in empowering individuals.

    Exciting challenges and opportunities

    We embrace a forward-thinking mindset, we create opportunities for continuous learning, skill development, and career advancement, making every day a chance to grow both personally and professionally.

    Work with cutting-edge technologies

    We are a team where innovation is at the forefront, working with cutting-edge technologies that are shaping the future of our industry.

    Flexible work options

    By empowering with flexibility, we create a culture that values productivity, well-being, and harmony. Be part of a diverse and inclusive environment where every individual is valued and empowered to thrive.

    Leadership and mentorship programs

    By investing in leadership training and mentorship, we create a strong pipeline of future leaders equipped to drive innovation and lead teams to success.

    Celebrating achievements to foster motivation

    By celebrating achievementsbig or smallwe ensure that every effort and milestone is acknowledged and valued.

    Interview Process

    Interview process may vary depending on the role.

    Technical Round

    Assessing candidate's technical skills and expertise relevant to the role.

    Project Discussion Round

    Evaluating candidate's technical proficiency through project-specific discussion and machine test. Assessing both technical expertise and managerial capabilities in alignment with the requirement.

    HR Discussion

    Discussing about company culture, policies and salary negotiation with the candidate.

    Don't hesitate and apply right away!

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    DN 53, Salt Lake City, Sec V, Kol-700091, India

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    In Summary : Unified Infotech is seeking a Senior Content Writer / Content Lead to join our marketing team . The role is pivotal in shaping our content strategy, boosting brand awareness, and generating leads through compelling storytelling and insightful content . We're looking for someone with 7+ years of experience in content writing, with at least 2 years in a team lead or senior role, preferably in the ITES or tech industry .

    En Español : Salario : No es una restricción para el candidato adecuado En Unified Infotech, creemos que la verdadera innovación proviene de un profundo entendimiento de las personas detrás de la tecnología y los procesos que lo guían. Nuestra misión es simple : resolver los desafíos técnicos más difíciles poniendo a las personas y procesos en el núcleo de todo lo que hacemos. Diseñamos soluciones web, móviles y de software de vanguardia para una amplia gama de clientes, desde nuevas empresas emergentes hasta empresas establecidas. Trabajará en estrecha colaboración con equipos de liderazgo, marketing, ventas, soporte y socios externos para elevar nuestra estrategia de contenido a través de todos los canales, siendo innovadora y impulsada por el ROI. Esto es más que un trabajo; es una oportunidad para dejar su huella en la industria, crecer profesionalmente y formar parte de un equipo innovador dedicado a la excelencia. Si está listo para liderar nuestro viaje de narración de marcas, le invitamos a aplicar. Responsabilidades clave : Su misión, su estrategia y planificación de impacto de contenidos : Desarrollar e implementar una estrategia integral de contenido alineada con las metas y objetivos de la compañía. Realizar investigaciones de mercado para identificar tendencias de contenido, preferencias de audiencia y análisis competitivos. Colaborar con equipos interfuncionales para garantizar la complejidad del contenido con las estrategias de búsqueda y negocio. Aprovechar un marco de comercialización de mensajes orgánicos de calidad para definir y alinear procesos, asegurar consistencia y pruebas técnicas de contenido. Producir contenido a medida para cada etapa del viaje de los compradores, incluyendo TOFU (Top of Funnel), MOFU ("Middle of Funnel") y BOFU content para nutrir eficazmente clientes potenciales y convertir prospectos en clientes. Content Management : Supervisar el calendario de contenidos para garantizar la entrega oportuna de proyectos de contenido. Gestionar y asesorar a un equipo de escritores de contenido, proporcionando orientación y retroalimentación para mejorar sus habilidades y rendimiento. Mantener coherencia en la voz y estilo de marca en todos los canales de contenido . Project Management : Excelentes habilidades de gestión de proyecto y capacidad de manejar múltiples proyectos simultáneamente. Experiencia trabajando con clientes norteamericanos e internacionales. Performance Tracking and Optimization : analizar las métricas de desempeño del contenido y usar insights basados en datos para optimizar la optimización del contenido. Administrar y guiar a un grupo de redactores de contenido, brindando guía y comentarios para mejorar su capacidad de producción. Mantiene una consistencia en voz de marca y estilo a través de todos los Canales de Contenido. Experiencia comprobada en el desarrollo y ejecución de estrategias de contenido exitosas. Conocimiento sólido de las mejores prácticas SEO y técnicas de optimización de contenidos. Intermedio a una comprensión avanzada de herramientas para definir un marco de mensajería y análisis de competidores como SEMRush y SimilarWeb. Excelentes habilidades de gestión de proyectos con la capacidad de manejar múltiples proyectos simultáneamente. Experiencia en el uso de sistemas de administración de contenido (CMS) como WordPress, Drupal etc. y herramientos de automatización de marketing. Capacidad para trabajar en colaboración con equipos interfuncionales y socios externos. Fuertes habilidades analíticas y experiencia con herramienta de seguimiento del contenido (por ejemplo, Google Analytics). Experiencia de manejo de clientes norteamericanos e internacionales. Desarrollar tecnologías optimizadas por AI para alinearse con motores de búsqueda y sistemas de clasificación basados en IA. Integrar las mejoras prácticas de clasificación de contenido para garantizar una alta visibilidad en las plataformas tradicionales ChatGPTrics y Google SGE. Equipos de inteligencia artificial combinan su rendimiento y diseño de datos para mejorar los requisitos de creación de contenido y sus capacidades tecnológicas y desarrollan soluciones de calidad de trabajo, así como tecnologías de localización y creatividad de contextualización de contenido que se adapten a las futuras tecnologías AI. Manténgase actualizado sobre las últimas tendencias de IA y LLM para mejorar continuamente sus estrategias de contenido y rendimiento. Calificaciones preferidas : Maestría en un campo relacionado. Experiencia en marketing B2B, particularmente en la industria ITES o tecnológica. Familiarización con el diseño gráfico y la creación de contenidos multimedia. Conocimiento de los principios UX / UI y su impacto en la estrategia de contenido. ¿Por qué Infotech unificada? Salario y beneficios atractivos Ofrecemos un paquete salarial altamente competitivo complementado por una amplia gama de beneficios diseñados para apoyar tu bienestar profesional y personal. Programas de liderazgo Invertir en capacitación y tutoría para liderar, creamos una sólida pipeline de futuros líderes equipados para impulsar la innovación y llevar a los equipos al éxito. Celebrar logros para fomentar la motivación Celebrando logros grandes o pequeños nos aseguramos de que todos los esfuerzos y hitos sean reconocidos y valorados Proceso de entrevista El proceso de entrevistas puede variar según el papel Técnico Ronda Evaluación de las habilidades técnicas del candidato y la experiencia relevantes para el rol.

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    Senior Manager Content • New York, NY, United States