Interactive Marketing Manager

Interactive Marketing Manager

The Interactive Marketing Manager at GREENWORKS Studio plays a pivotal role in managing the digital experience of prospects and residents across Village Green communities. This includes leading reputation management, local listing optimization, digital content strategy, and performance analysiswith a heavy emphasis on collaborating with on-site teams to improve visibility, engagement, and occupancy.

This position is ideal for someone who thrives at the intersection of content creation, data analysis, and customer experience, with a strong focus on owning and evolving our online reputation strategy. In addition to managing review responses and local listings, the Interactive Marketing Manager will proactively analyze performance data and implement best practices that elevate both the online presence and leasing results of our communities.

Job Description

Reputation & Local Listing Management (Core Focus)

Serve as the primary owner of online reputation and local listing management for Village Green communities.

Monitor and respond to all online reviews across platforms such as Google, Facebook, Yelp, Apartments.com, and ApartmentRatings.com with timeliness, professionalism, and alignment to brand voice.

Develop review response templates, tone guidelines, and strategic playbooks for addressing neutral or negative feedback.

Proactively identify trends and sentiment patterns to help properties address recurring issues and improve resident experience.

Educate and support on-site and regional teams by providing best practices, training resources, and one-on-one coaching on managing reviews and encouraging positive feedback.

Manage and audit local listings regularly to ensure accuracy of business hours, amenities, links, policies, and contact information.

Collaborate with platform partners (e.g., SOCi, Yardi) to ensure listings are optimized and integrated properly.

Content Strategy & SEO Management

Write and optimize digital content including ILS listings, property descriptions, Google Business Profile posts, and community announcements.

Conduct SEO audits and keyword analysis to enhance search rankings and organic visibility on platforms like Google and Bing.

Create and manage Google Q&A content to provide accurate, engaging, and timely responses to prospective renters' questions.

Collaborate with Creative and Digital teams to maintain consistency in tone, branding, and formatting across all community channels.

Social Media & Digital Content Management

Oversee social media posting tools (e.g., SOCi) and coordinate regular content for assigned properties.

Build and manage property-level content calendars in coordination with the digital marketing team.

Track performance and engagement metrics to continually improve content effectiveness.

Support campaign launches and transitions during new community acquisitions and dispositions.

Property Performance Analysis & Strategy

Analyze underperforming property campaigns to identify gaps in digital presence, lead generation, or conversion.

Provide strategic recommendations to improve occupancy based on digital performance data, customer sentiment, and market trends.

Collaborate with Marketing Directors and site teams to tailor digital strategies for lease-ups, struggling communities, and seasonal challenges.

Utilize tools like Yardi, Google Analytics, and SOCi to report on listing engagement, campaign ROI, and review sentiment.

Collaboration & Cross-Department Support

Partner with Strategic Growth, Operations, and Software Support teams to ensure digital strategies align with broader business goals.

Participate in brand development, rebranding efforts, and naming strategy discussions.

Support internal training programs, including how-to guides and webinars on review management, listings optimization, and digital communication best practices.

Serve as a backup resource for digital marketing services such as photo updates, amenity changes, and ticket resolution during high-volume periods.

Qualifications

Required Skills & Abilities

Exceptional writing, editing, and communication skills with a strong grasp of brand voice and professional tone.

Proven experience responding to customer reviews across major platforms and crafting thoughtful, empathetic responses.

Strong analytical skills with the ability to draw insights from data and translate them into actionable strategies.

Deep understanding of local SEO, listing management platforms, and Google Business Profiles.

Excellent project management and organizational abilities.

Collaborative team player who thrives in a fast-paced, multi-tasking environment.

Preferred Experience

35 years of experience in digital marketing, reputation management, or content strategy.

Experience in the multifamily housing or property management industry is a strong plus.

Proficiency with tools like SOCi, Yardi RentCafe, Google Analytics, and social media scheduling platforms.