Marketing Analyst Integrated Marketing Job at Encore Consulting in Hartford

Overview Integrated Marketing Strategy Team – Manager Position. Hybrid in Hartford, 3 days a week in office. 1 day ago Be among the first 25 applicants. asap start, 6 month contract potential to extend up to 12 months.

Summary : The Integrated Marketing Strategy team works on complex, integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives.

The Integrated Marketing Manager, Strategy initiates and / or leads the day-to-day activities for assigned marketing campaigns based on business inputs, programs, and projects. Works closely with senior planning lead, channel leads and project managers to help develop and implement integrated marketing campaigns.

Responsibilities Manages day-to-day execution of integrated marketing campaigns in all channels including content marketing, digital marketing, field marketing, website publishing, and paid media.

Understands marketing strategies established to meet business objectives.

Provides clear and thoughtful feedback on creative work to ensure outcomes are grounded in approved strategies.

Works with Project Manager to ensure that overall budgets and timelines are realistically attained.

Executes and provides guidance to team members that aligns with integrated marketing plans, to achieve successful outcomes.

Responsible for the development and oversight of project plans that include timelines and budget parameters.

Assists with providing actionable insights to the creative team.

Communicates clearly to team members and effectively summarizes all activity within a campaign.

May serve as point of contact for client relationships on routine projects – ensures clear communication and successful outcomes.

Establishes a regular cadence of communication with project stakeholders and colleagues to ensure that all campaigns and projects are being managed effectively and efficiently.

Responsible for ensuring that the right cross-functional stakeholders are included at project initiation and ongoing.

Provides guidance and input to others as needed on specific projects.

Oversees and manages day-to-day workflow of all assigned projects.

Qualifications / Requirements 4+ years of experience in advertising, marketing or related field.

Strong account management skills and working knowledge of project management.

Strong understanding of digital marketing, creative development, video production, and social media (both paid and organic channels).

Strong computer skills; proficient in Workfront, Excel and PowerPoint.

Able to work with multiple stakeholders on marketing campaigns and creative development.

Ability to prioritize and deliver across a large number of projects at one time.

Proven ability to build strong internal team / client relationships and be a team player.

Has solid customer service skills / abilities.

Able to resolve conflicts peacefully and productively.

Excellent organizational abilities, with strong attention to detail.

Ability to prioritize and multi-task assignments.

Strong communications skills oral, written, and presentation.

Demonstrates initiative and has a “can-do, whatever it takes to get it done” attitude.

Able to work in a matrix organization.

#J-18808-Ljbffr