Social Media Specialist

Gorman & CompanyMilwaukee, WI, United States

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Position :

Social Media Specialist

Location : Milwaukee, WI

Job Id : 902

# of Openings :

Social Media Specialist (Multi-Property)

Embassy Suites by Hilton Rockford Riverfront | Brewhouse Inn & Suites, Milwaukee | Stella Hotel & Ballroom, Kenosha

30 Hours Per Week | Full-Time Benefits

Are you passionate about storytelling, hospitality, and creating scroll-stopping content? We're looking for a creative, self-driven Social Media Specialist to shape the online voice of three standout hotels-each with its own personality, audience, and story to tell. From historic charm to modern luxury, you'll lead the charge in building authentic engagement, growing our digital communities, and capturing the moments that make our guest experiences unforgettable.

This role supports :

Embassy Suites by Hilton Rockford Riverfront, a vibrant, all-suite hotel along the Rock River featuring two full-service restaurants, a rooftop bar, indoor pool, gaming room, and more than 30,000 square feet of event space.
The Brewhouse Inn & Suites, a one-of-a-kind historic hotel in Milwaukee's Brewery District, offering industrial-chic suites inside a preserved brewery, complete with exposed cream city brick, original brewing kettles, and an onsite gastropub.
The Stella Hotel & Ballroom, an 80-room boutique hotel in downtown Kenosha, housed in a beautifully restored early-1900s building with a grand ballroom, cafe, restaurant, and lively event spaces.

Job Duties

Develop and execute original social media strategies tailored to each hotel's brand and audience

Create, curate, and schedule content (photo, video, written) across Instagram, Facebook, TikTok, LinkedIn, and X

Film and edit high-quality short-form videos for Instagram Reels and TikTok, capturing behind-the-scenes moments, events, team culture, and guest experiences

Monitor platforms and engage with followers-responding to comments and messages in a timely, on-brand voice

Analyze performance metrics and audience insights to continually refine content strategies

Collaborate closely with marketing, events, and hotel teams to support promotions, campaigns, and special initiatives

Manage paid promotions and targeted boosts to amplify reach and engagement

Job Qualifications

Bachelor's degree in marketing, communications, journalism, or a related field

At least one year of hands-on experience in social media, ideally in hospitality, tourism, or lifestyle brands

Strong video creation and editing skills-especially for TikTok and Reels

Creative, clear copywriting skills with a strong understanding of brand voice

Proficiency with social media management tools and basic design platforms like Canva (Adobe Creative Suite a plus)

Comfortable working independently, managing multiple brands, and juggling shifting priorities

A natural storyteller who stays ahead of trends and knows how to turn a moment into meaningful engagement

What We Offer

Competitive salary starting at $20 / hour with eligibility for full-time benefits at just 30 hours per week

Medical, dental, and vision insurance

Short- and long-term disability

14.5 days of paid time off plus company holidays

Paid parental leave

401(k) with up to 6% employer match

Creative freedom, supportive colleagues, and the opportunity to shape the voice of three distinctive hospitality brands

If you're ready to bring energy, innovation, and a storyteller's mindset to our team, we want to hear from you. Apply now and help us create content that connects-and inspires-every step of the guest journey.

Pay Range : $20 - $25 per hour

Apply for this Position

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Social Media Specialist • Milwaukee, WI, United States