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Shopper Marketing Specialist

Shopper Marketing Specialist

General MillsMinneapolis, MN, United States
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General Mills

Accountabilities / Responsibilities

  • Development of the trade strategy to support long term Category growth and profitably increase market share based on shopper and customer requirements
  • Generate compelling shopper stories to develop winning strategies for categories vs competition
  • Prepare and implement new product trade launch and conduct pre and post evaluation
  • Develop a joint business partnership with key customers to drive business performance
  • Optimize BTL A&CP budgets for category by channel and monitor the execution
  • Participating in ad-hoc assignments / projects as required.

Required Skills / Experiences

  • A degree holder in Marketing / Business or related disciplines
  • At least 2-3 years trade marketing or channel development experience in FMCG / shop related industry
  • Strong strategic thinking & business acumen, good analytical & execution skills
  • Good inter-personal and communication skills, able to work with people across different functions and levels
  • Highly stress-resistant, mature & adaptable to fast pace working environment
  • Self-motivated and can-do spirit
  • A good team player, well-organized with sense of urgency
  • Excellent command of written and spoken English as well as Mandarin
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