Overview One of our sports tech startup clients is looking for a Social Media Manager and Content Creator to join their new team for an exciting full-time or contract-to-hire position. This role will lead the brand's go-to-market strategy, build a digital / social community, and be the voice of the brand across social media and beyond.
Location Fully remote, Boulder / Denver would be great, but not required
Compensation Salary : $70-75K DOE + equity + benefits / perks
Pay rate : $33-36 / hr DOE
Qualifications At least 25 years of experience in digital marketing, social media, or community management
Proven ability to run paid advertising campaigns and track ROI
Strong content creator with skills in short-form video editing, copywriting, and design tools (Canva, Adobe, CapCut, etc.)
Comfortable on camera and engaging authentically with a passionate sports community
Hands-on experience with CRM and marketing automation platforms
Data-driven mindset with experience in analytics and growth KPIs
Nice to have Experience in a startup / app environment
Passion for pickleball or community-driven sports
Job Responsibilities Develop, present, and execute marketing campaigns that drive user growth and app installs
Own paid advertising campaigns (FB / IG / TikTok / Google Ads) from planning to optimization
Lead influencer and brand partnerships from outreach through negotiation and activation
Translate the GTM vision into quarterly roadmaps with clear KPIs and growth objectives
Create and publish daily social content across TikTok, IG, YouTube, and email (copy, design, and short-form video editing)
Act as an on-camera presence for TikTok / Instagram Stories, Reels, and other content
Maintain a consistent content calendar and brand voice
Build creative assets and templates to streamline future offshore content production
Serve as the frontline community manager by engaging with DMs, comments, and user feedback
Launch and manage ambassador and affiliate programs with college players, influencers, and early adopters
Support on-site activations at tournaments / events, including live content capture and ambassador coordination
Foster authentic connections with players, clubs, and the broader pickleball community
Track and analyze growth metrics, app installs, CAC, and engagement rates
Deliver weekly performance reports and monthly dashboards with actionable insights
Manage and optimize CRM and marketing automation tools (HubSpot, Klaviyo, Mailchimp) to support onboarding, retention, and referral campaigns
Run A / B tests on ads and creative to improve conversion and ROI
Leadership & Offshore Coordination : After launch, manage a small offshore team to assist growth; write briefs, assign tasks, and ensure offshore execution meets brand standards
Why this role is exciting Be the first marketing hire at a high-growth sports tech startup
Shape the voice and presence of a brand at the center of pickleballs explosive growth
Work directly with the CEO, investors, and ambassadors to build something from the ground up
Remote flexibility with opportunities for travel to events
Own major parts of the GTM strategy and grow into a leadership role
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Social Media Manager • Denver, CO, United States