Advertising Analyst
We are committed to making our advertising inventory even more effective and successful. To support this, we are looking for an Advertising Analyst who will use data-driven insights to optimize performance across our mobile and desktop platforms and help maximize ROI for our advertising strategies.
Your key responsibilities include but are not limited to :
Analysis : Monitoring and reporting on ad inventory performance is part of your daily work.
Optimization : Actionable insights and recommendations help improve efficiency.
Collaboration : In close partnership with cross-functional teams, you develop strategies and products.
Reporting : Dashboards and reports provide transparency for stakeholders.
Accuracy : Together with vendors, you ensure precise tracking and reliable data integrity.
Trends : Staying ahead of industry updates and best practices keeps us competitive.
Support : Your data contributes to budgeting and forecasting processes.
The right candidate will have the following skills and experience :
Education : A degree in Marketing, Statistics, Computer Science or a related field.
Tools : Proficiency in Excel, Tableau and debugging tools such as Charles Proxy.
Skills : Strong analytical thinking, problem-solving ability and clear communication.
Bonus : Knowledge of SQL, Python or R and experience with ad tech platforms (Google Ad Manager, AppLovin MAX, Prebid).
Compliance : Familiarity with GDPR, CCPA and ATT regulations.
Experience : At least 2 years in advertising analytics or media performance are a strong plus.
Advertising Analyst • Lambertville, NJ, United States